NEW YORK (AP) _ While models strut their way down the catwalk at New York Fashion Week, a new star has announced her ``bootylicious'' arrival on the fashion scene: Beyonce.

The singer and her mother, Tina Knowles, announced Wednesday the birth of their new clothing line, to be called ``The House of Dereon.'' The line is named after Beyonce's grandmother, Agnes Dereon, whose work as a skilled seamstress inspired the two generations of stylish women.

``To me, this is the greatest way to enter into the fashion world,'' Beyonce said in a statement. ``Inspired by my grandmother, working with my mother and pursuing a dream we have all had for many years _ establishing an important fashion company.''

The trademark for the line will be ``Couture. Kick. Soul.'' It will be produced by the Knowles' company, Beyond Productions, and is expected to hit stores in fall 2005.

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