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Reputation Analysis Insurance, 2018 - ResearchAndMarkets.com

February 11, 2019

DUBLIN--(BUSINESS WIRE)--Feb 11, 2019--The “Reputation Analysis Insurance 2018” report has been added to ResearchAndMarkets.com’s offering.

The study is based on 3.2 million brand mentions in international media containing print, online and social media in connection with ten insurances. Key Performance Indicators show different aspects of brand reputation in comparison.

Analyzed brands: AEGON, Allianz, AXA, Generali, MAPFRE, MetLife, Munich Re, Standard Life, Swiss Re, Zurich.

Research Design

Method: Mentions in about 15,000 international print, 750,000 online, and 250 million social media in seven languages have been analyzed for the study Main period of analysis: September 2017 - August 2018 Region: Seven language areas (Dutch, English, French, German, Italian, Portuguese, Spanish) Calculations: Rankings and statistical Reputation Positioning

Study in Numbers

3.2 million analyzed mentions for 10 brands 134,000 evaluative statements 10 positive and 10 negative characteristics within brand promoter score 15 brand perception drivers 5 core values per brand 10 reputation risks issues per brand 3 sustainability aspects with each several sub aspects: ecological, economical, social

Topics Covered

Management Summary Research Design Media Presence Industry Topics Brand Health Brand Promoter Score Brand Perception Brand Strategy Reputation Risk Brand Sustainability Brand Ranking Reputation Positioning Contact

For more information about this report visit https://www.researchandmarkets.com/research/4n9mrc/reputation?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190211005561/en/

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Related Topics:Insurance

KEYWORD:

INDUSTRY KEYWORD: SOCIAL MEDIA PROFESSIONAL SERVICES INSURANCE COMMUNICATIONS MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 02/11/2019 11:30 AM/DISC: 02/11/2019 11:30 AM

http://www.businesswire.com/news/home/20190211005561/en

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