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Man Who Held Up Domino’s to Protest Noid Campaign Found Innocent

August 23, 1989

DECATUR, Ga. (AP) _ The 23-year-old man accused of holding up a Domino’s Pizza outlet because he believed he was the target of the company’s ″Avoid the Noid″ ad campaign has been found innocent by reason of insanity.

DeKalb County Superior Court Judge Curtis V. Tillman, who ruled during a bench trial, said in an order signed Tuesday that Kenneth Lamar Noid of Albany will be placed in the custody of the state.

Assistant public defender W. Edward Nethery said Noid probably will be sent to the Georgia Mental Health Institute, where he spent three months in the spring.

Nethery said Noid will remain in the state’s care until doctors determine he is ready for release. He will then have to apply for parole.

Noid, who was described as ″acutely psychotic,″ held two employees in the restaurant in Chamblee hostage for nearly six hours in January before they escaped and he surrendered, police said.

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