Gerber Touts Kit to Show Parents How to Use Cloth Diapers
FREMONT, Mich. (AP) _ Gerber Products Co. has developed a kit costing $25 to $30 that is designed to show parents how to use cloth diapers.
The company, a major manufacturer of cloth diapers, says its Diaper Starter Kit should be available in stores on April 26, four days after this year’s observance of Earth Day.
The kit includes a videotape, a dozen pre-folded diapers, diaper accessories such as liners, vinyl pants and pins, and an instructional booklet.
It targets young parents who may prefer cloth to disposable diapers, but who may not know how to fasten the old-fashioned wraps, Gerber spokeswoman Nancy Lindner said.
About 40 percent of the 4.1 million babies born in the United States each year are born to first-time parents, she said.
″We felt that parents today may not know how to use cloth diapers, because as they were growing up they may not have had siblings or their parents may not have used cloth diapers,″ she said.
Gerber’s Apparel Division plant in Greenville, S.C., has been making cotton diapers for 54 years and sells about 75 percent of all cloth diapers in the United States, Lindner said.
According to Gerber, a recent survey showed 25 percent of parents now using disposable diapers would be willing to try cloth out of concerns for the environmental impact of disposables.
About 18 billion plastic diapers end up in landfills each. Gerber says they can take up to 500 years to decompose.