AP NEWS
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.
PRESS RELEASE from provider: Business Wire
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

Co-promotion & Co-marketing - Global Partnering Terms & Agreements in Pharma, Biotech & Diagnostics, 2010 to 2018 (2019 Update) - ResearchAndMarkets.com

March 15, 2019

DUBLIN--(BUSINESS WIRE)--Mar 15, 2019--The “Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech & Diagnostics 2010-2018” report has been added to ResearchAndMarkets.com’s offering.

The report provides comprehensive understanding and unprecedented access to the co-promotion and co-marketing partnering agreements entered into by the worlds leading biopharma companies.

This report provides details of the latest co-promotion and co-marketing agreements announced in the pharmaceutical, biotechnology and diagnostic sectors. Fully revised and updated, the report covers details of co-promotion and co-marketing agreements from 2010 to 2018.

For pharmaceutical and biotechnology professionals, the report supplies a detailed understanding and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

Understanding the flexibility of a prospective partner’s negotiated deals terms provides critical insight into the negotiation process in terms of what you can expect to achieve during the negotiation of terms. Whilst many smaller companies will be seeking details of the payments clauses, the devil is in the detail in terms of how payments are triggered - contract documents provide this insight where press releases and databases do not.

This report contains a comprehensive listing of all co-promotion and co-marketing deals announced since 2010 as recorded in the Current Agreements deals and alliances database, including financial terms where available, plus links to online copies of actual co-promotion and co-marketing contract documents as submitted to the Securities Exchange Commission by companies and their partners.

Contract documents provide the answers to numerous questions about a prospective partner’s flexibility on a wide range of important issues, many of which will have a significant impact on each party’s ability to derive value from the deal.

Topics Covered

Executive Summary

Chapter 1 - Introduction

Chapter 2 - Trends in co-promotion and co-marketing dealmaking

2.1. Introduction

2.2. Difference between co-promotion and co-marketing deals

2.3. Trends in co-promotion deals since 2010

2.3.1. Co-promotion and co-marketing dealmaking by year, 2010 to 2018

2.3.2. Co-promotion and co-marketing dealmaking by phase of development, 2010 to 2018

2.3.3. Co-promotion and co-marketing dealmaking by industry sector, 2010 to 2018

2.3.4. Co-promotion and co-marketing dealmaking by therapy area, 2010 to 2018

2.3.5. Co-promotion and co-marketing dealmaking by technology type, 2010 to 2018

2.3.6. Co-promotion and co-marketing dealmaking by most active company, 2010 to 2018

2.4. When co-marketing can be useful

2.5. When co-marketing is the only option

2.6. Pure deals and multi-component deals

2.6.1. Attributes of pure co-promotion deals

2.6.2. Attributes of co-promotion in multi-component deals

2.7. Reasons for including co-promotion options in a deal

2.8. Uptake of co-promotion rights

2.9. Co-promotion rights as bargaining chips

2.10. Aligning partners to make the co-promote work

2.11. The future of co-promotion as part of multicomponent deals

Chapter 3 - Overview of co-promotion deal structure

3.1. Introduction

3.2. Pure versus multi-component co-promotion deals

3.3. Pure co-promotion agreement structure

3.3.1. Example co-promotion agreements

3.3.1.a. Case study 1: Allergan - MAP Pharmaceuticals

3.3.1.b. Case study 2: Genzyme - Veracyte

3.4. Co-promotion rights as part of a wider alliance agreement

3.4.1. Example co-promotion option clauses

3.4.1.a. Case study 3: Takeda Pharmaceutical- Orexigen Therapeutics

3.4.1.b. Case study 4: Celgene - Acceleron Pharma

3.4.2. Example co-promotion right clauses

3.4.2.a. Case study 5: Takeda - Orexigen

3.4.2.b. Case study 6: Abbvie - Receptos

3.5. Embedded co-promotion rights enabling third party engagement

3.5.1. Example co-promotion clauses enabling third party engagement

3.5.1.a. Case study 7: Astellas - Ambit Biosciences

Chapter 4 - Overview of co-marketing deal structure

4.1. Introduction

4.2. Co-marketing agreement structure

4.2.1. Example co-marketing agreements

4.2.1.a. Case study 8: AstraZeneca -Ironwood Pharmaceuticals

4.3. Co-marketing rights as part of a wider alliance agreement

4.3.1. Example co-marketing right clauses

4.3.1.a. Case study 9: Lundbeck - Myriad Genetics

Chapter 5 - Leading co-promotion and co-marketing deals

5.1. Introduction

5.2. Top co-promotion and co-marketing deals by value

Chapter 6 - Top 50 most active co-promotion and co-marketing dealmakers

6.1. Introduction

6.2. Top 50 most active co-promotion and co-marketing dealmakers

Chapter 7 - Co-promotion and co-marketing agreement contracts directory 2010- 2018

7.1. Introduction

7.2. Co-promotion and co-marketing deals with contracts 2010 to 2018

Appendices

Appendix 1 - Co-promotion and co-marketing deals by company A-Z

Appendix 2 - Co-promotion and co-marketing deals by stage of development

Appendix 3 - Co-promotion and co-marketing deals by deal type

Appendix 4 - Co-promotion and co-marketing deals by therapy area

Appendix 5 - Co-promotion and co-marketing deals by technology type

Appendix 6 - Deal type definitions

For more information about this report visit https://www.researchandmarkets.com/research/3hxnbw/copromotion_and?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190315005126/en/

CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

Related Topics:Biotechnology,Pharmaceuticals,Diagnostics

KEYWORD:

INDUSTRY KEYWORD: PROFESSIONAL SERVICES CONSULTING

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 03/15/2019 05:33 AM/DISC: 03/15/2019 05:33 AM

http://www.businesswire.com/news/home/20190315005126/en