CLEAR Partners with Major League Baseball & Tickets.com To Introduce Biometric Ticketing
NEW YORK--(BUSINESS WIRE)--Jul 12, 2018--CLEAR, the company building a connected world that’s smarter and more secure through its biometric identity platform, today announced a groundbreaking partnership with Major League Baseball (MLB) and Tickets.com to introduce biometric ticketing at participating ballparks in 2019. The partnership will develop a first-of-its-kind collaboration of emerging technologies from CLEAR and Tickets.com, ultimately allowing millions of fans to use biometrics to enter ballparks, eliminating the need to present a paper or mobile ticket. With CLEAR, you are your ticket.
This new partnership will leverage Tickets.com’s API, allowing CLEAR members who link their CLEAR profile with their MLB.com account to gain entry with just the tap of a finger or, in the near future, facial recognition technology. This new biometric ticketing technology will be piloted at select MLB ballparks later this season, with broader roll-out to CLEAR and Tickets.com-enabled ballparks beginning in 2019. Tickets.com, an MLB wholly owned ticketing technology company, is the primary ticketing partner for 23 MLB Clubs. With this partnership, CLEAR becomes the Official Biometric Identity and Ticketing Partner of Major League Baseball.
CLEAR is also working with MLB to roll out CLEAR Lanes at ballparks hosting MLB Jewel Events, offering fans a faster, more secure entry experience. This year, these events will include MLB All-Star Week ballpark events at Nationals Park, and Postseason games at participating ballparks.
“We are thrilled to partner with MLB to make game days more enjoyable and secure for fans with biometric ticketing,” said Caryn Seidman-Becker, CEO & Co-Founder of CLEAR. “We look forward to continuing to innovate alongside the League and the sports community to transform the fan experience from ticketing to concessions and more.”
“Our collaboration with CLEAR is an important new technology initiative, delivering safe, simple and seamless experiences for fans,” said Noah Garden, EVP, Business, Major League Baseball. “Developing a partnership that will unify emerging identity technology and ticketing is reflective of our commitments to always improving ballpark accessibility and maintaining critical security standards.”
CLEAR’s platform is currently used by nine MLB Clubs, among its 13 professional sports partnerships. CLEAR will also soon unveil new biometric-powered concessions in the state of Washington, enabling fans to pay for food, beer and validate legal age with just the tap of a finger or blink of an eye.
Enrollment for CLEAR Sports is free at any participating venue, takes less than five minutes and can be used at the game immediately. The company’s ongoing expansion in sports builds on CLEAR’s success in delivering secure, frictionless customer experiences in major airports around the country. CLEAR is SAFETY Act Certified by the U.S. Department of Homeland Security.
By transforming everything in your wallet into a single biometric ID, CLEAR is revolutionizing the way people live, work and travel. When you are you instead of something in your pocket, life is more frictionless, more secure, and more predictable.
CLEAR is transforming the way people live, work and travel. Today, CLEAR is powering a frictionless security experience in 37 U.S. airports and sports venues. When you are you, instead of something in your pocket, life is more frictionless, more secure, and more predictable. CLEAR is trusted by millions of members and is certified as a Qualified Anti-Terrorism Technology by the U.S. Department of Homeland Security. After enrolling at any CLEAR location, members can begin using CLEAR Lanes immediately ( https://www.clearme.com/where-we-are ).
For more information on CLEAR Sports, visit http://www.clearme.com/sports.
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
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PUB: 07/12/2018 09:00 AM/DISC: 07/12/2018 09:01 AM