Univision to End 2018 as the ONLY Broadcast Network with Primetime Audience Growth During Fourth Quarter, Finishes Year as No. 1 Spanish-Language Network Across Primetime and Total Day
MIAMI--(BUSINESS WIRE)--Dec 19, 2018--Univision, one of the top-rated television networks in the U.S. – broadcast or cable, regardless of language – is set to end 2018 as the only top-rated broadcast network reporting audience growth in primetime during fourth quarter. In fact, the network is delivering double-digit audience gains among Total Viewers 2+ (+10%), Adults 18-49 (+14%) and Adults 18-34 (+11%) in December 2018 to-date compared to October 2018, while FOX (-17%), Telemundo (-24%), The CW (-32%), NBC (-33%), CBS (-39%) and ABC (-43%) are each sustaining double-digit audience declines with the key Adult 18 to 49 demographic.
Univision will rank as the No. 1 Spanish-language network in primetime (Monday through Sunday) and total day for the 26 th consecutive year, out-delivering Telemundo by strong margins among Total Viewers 2+, Adults 18-49 and Adults 18-34. Averaging 1.4 million Total Viewers 2+, 610,000 Adults 18-49 and 257,000 Adults 18-34, Univision will finish 2018 as the fifth largest broadcast network in primetime for the 15 th consecutive year among Total Viewers 2+ and Adults 18-49.
“We are proud to continue our historic run as the preferred multimedia destination for the Hispanic American audience,” said Jessica Rodriguez, President and Chief Operating Officer, Univision Networks and Chief Marketing Officer. “Our success is rooted in our deep connection to our audience who trusts us to deliver engaging and compelling content that matters most to them. With this in mind, we are excited for what’s ahead and look forward to unveiling new and innovative programming across our platforms in 2019.”
In primetime, Univision is averaging more Total Viewers 2+ (+19% advantage), Adults 18-49 (+3% advantage) and Adults 18-34 (+2% advantage) than Telemundo. The performance is led by its strong audience advantages among Adults 18-49 during weeknights in the 7pm (+47% advantage), 8pm (+32% advantage) and 9pm (+2% advantage) hours, while in the 10pm weeknight hour, Univision is finishing the year with momentum, out-performing Telemundo’s “Señora Acero V” for six consecutive weeks since the premiere of its popular new supernatural series, “Amar a Muerte.” In addition, Univision’s lead only increases when comparing the network’s delivery to Telemundo in total day, where Univision is reporting double-digit audience advantages among Total Viewers 2+ (+23% advantage), Adults 18-49 (+19% advantage) and Adults 18-34 (+19% advantage).
Univision Network is also performing strongly compared with its English-language competition, as it has out-delivered at least one or more of the top English-language networks (ABC, CBS, NBC or FOX) on 235 nights among young 18-34 viewers (69% of the time) and on 92 nights among Adults 18-49 in primetime. Similarly, with Adults 18-49, Univision is delivering the highest percentage of live viewing (87%) in primetime compared to ABC (55%), CBS (56%), NBC (57%), FOX (56%) and CW (47%), while also seeing the highest commercial audience retention (93%) in comparison to the English-Language broadcast networks: ABC (80%), CBS (81%), NBC (81%), FOX (84%) and CW (78%). Finally, Univision is positioned to finish 2018 ahead of 100 out of the 101-reportable ad-supported English-language cable networks in primetime among Adults 18-49.
ADDITIONAL 2018 HIGHLIGHTS
Univision Network will finish 2018…As the No. 1 Spanish-language network with double-digit audience advantages over Telemundo among Adults 18-49 in the non-prime dayparts of Early Morning M-F 7am-10am (+75% advantage), Daytime M-F 10am-4pm (+39% advantage), Early Fringe M-F 4pm-7pm (+57% advantage) and Late Fringe M-Sun 11pm-2am (+34% advantage). With a higher concentration of Adult 18-34 viewers (18%) than the English-language broadcast networks during primetime (ABC 11%, CBS 6%, NBC 10%, FOX 14% and CW 17%). With a larger Adult 18-49 audience composition (42%) than the Big four English-language broadcast networks in primetime (ABC 30%, CBS 21%, NBC 30% and FOX 37%). With a median age of 46, which is 10 years younger than the combined median age of the English-language broadcast networks (ABC 57 years old, CBS 61 years old, NBC 57 years old, FOX 53 years old and CW 49 years old) – during primetime. As the No. 1 network, regardless of language, among Hispanic and Bilingual Hispanic viewers in the key demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 during both primetime and total day. With two to three times more Hispanic and Bilingual Hispanic viewers in the key demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined average of the major English-language broadcast networks (ABC, CBS, NBC, FOX and CW) in primetime. With the No. 1 and No. 2 most-watched primetime reality competition series (“Pequeños Gigantes 3” and “Nuestra Belleza Latina” season 11) in 2018 among Hispanic and Bilingual Hispanic viewers, including Total Viewers 2+, Adults 18-49 and Adults 18-34, regardless of language.
Source: Nielsen, NPM (01/01/2018-11/25/2018, Live+7 and 11/26/2018-12/09/2018, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm. % Live Viewership excludes sports and based on (01/01/2018-11/25/2018). Total number of nights Univision ranked #1 and out-delivered the English-language broadcast networks based on Live+SD. Unduplicated Audience based on a qualified audience of 6+ minutes and on the percent of viewers that did not watch any of the top 10 English-language networks during the week of (10/15/2018-10/21/2018) Live+7; Commercial Audience Retention based on (01/01/2018-11/25/2018) National Commercial Statistics (includes Direct Response, excludes PSAs and Promos) C3 vs. Live+3, excludes all sports programming. Hispanic and Bilingual Hispanic Programming rankers based NPM-H and ad-supported networks across Total Day (Mon-Sun 7am-2am), excludes all sports programming. Based on language of person, Bilingual defined as Mostly Spanish, Spanish/English Equally and Mostly English. Median Age based on Persons 2+.
In 2018, Univision Digital averaged 8.4 million unique visitors per month, topping NBCUniversal Hispanic Group by 19%, according to comScore. Additionally, 66% of Univision Digital’s audience does not visit any of the other top Spanish language sites. The network’s Univision.com and UNow platforms grew digital video views by 12% over the previous year. The success was driven by increased consumption in live streams and long form video, as well as Univision’s linear programming and sports rights, and new digital first original content. On YouTube, Univision garnered 1.6 billion U.S. views (+34% vs. 2017) and 6.4 billion minutes in U.S. watch time (+61%). When combined with Univision’s other social media platforms in Twitter, Instagram and Facebook, Univision Digital delivers the highest reach and engagement for Hispanic America with more than 295 million fans and followers globally, a +9% increase versus the previous year. Speaking of Instagram, the platform experienced tremendous growth in 2018 reaching 825 million video views, 2x the previous year’s performance by its sixty million followers. The Univision Creator Network is the No. 1 U.S. Hispanic Multichannel Network with 280 million global monthly video views reaching Hispanic Gen Z and millennials.
Source: Source: comScore, Media Metrix (Multi-Platform U.S. Total Audience), January – October 2018, comScore, Media Metrix, Audience Duplication, Multi-Platform U.S. Total Audience, October 2018. Percent of [P] Univision Digital Total Audience who did not visit any of the top Spanish Language digital entities in the month of October 2018. Digital entities based on 10 Spanish Language Hispanic Ad-Focus properties for the month of October 2018, ranked on Total Audience. Google Analytics, Facebook Insights and YouTube.
Univision’s flagship evening news program “Noticiero Univision” will finish 2018 as the No. 1 evening news program on broadcast television among Hispanics for the 26th consecutive year. As the trusted source for Hispanic America, Univision reaches 5.6 million Hispanic Adults 18-49, on average weekly with its news content, delivering a significantly higher audience in the demo compared to English-language broadcast (+35% advantage) and English-language cable networks (+91% advantage), as well as Telemundo (+74% advantage). More so, 17 of the top 20 news programs among Hispanic Adults 18-49 are on Univision (none on English-language TV). Additionally, Univision’s news audience skews younger than its English-language counterparts with a median age of 49 versus 65 and 88% is exclusive to the network and not reached on English-language television news.
Source: Nielsen, NPM & NPM-H (01/01/2018-11/25/2018, Live+7) and (11/26/2018-12/09/2018, Live+SD) Mon-Sun 6am-6am, based on all programming classified as news and news documentary. Median Age based on Persons 2+. Millennial defined as Adults 18-34. Unduplicated Audience based on (10/15/2018-10/21/2018) 6+ minutes qualifier, Adults 18-49, Live+7. Reach based on 1+ minutes qualifier, Univision vs. English-language broadcast networks (ABC, CBS, NBC, FOX), English-language cable networks (CNBC, CNN, FOXNC, HLN, MSNBC) and Telemundo. Evening News based on NHPM (12/28/1992-12/25/2015) & NPM-H (12/26/2015-12/02/2018) Mon-Fri 6:30pm-7:00pm.
UniMás will finish 2018 as the youngest broadcast network during total day, regardless of language, with an estimated median age of 44 years old. In primetime, the network is averaging 541,000 Total Viewers 2+, 246,000 Adults 18-49 and 102,000 Adults 18-34, while also delivering a higher percentage of live Adult 18-49 viewers (91%) than Telemundo and the English-Language broadcast networks (ABC, CBS, FOX and CW). UniMás is attracting more Total Viewers 2+, Adults 18-49 and Adults 18-34 in daytime, early fringe, prime access, late fringe, weekend daytime and total day than the combined audience of Azteca and Estrella TV.
Source: Nielsen, NPM (01/01/2018-11/25/2018, Live+7 and 11/26/2018-12/09/2018, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm. % Live Viewership excludes sports. Daypart definitions: Early Morning (M-F 6am-9am), Daytime (M-F 9am-4pm), Early Fringe (M-F 4pm-7pm), Prime Access (Mon-Sat 7pm-8pm), Weekend Daytime (Sat-Sun 7am-7pm) & Total Day (M-Sun 7am-2am). Median age based on Persons 2+.
For the 22 nd consecutive year, Galavisión will finish as the No. 1 Spanish-language entertainment cable network in total day. The network will also rank as the No. 1 Spanish-language entertainment cable network in 2018 across all dayparts. In fact, Galavisión is delivering more Adult 18-49 viewers than Azteca in all key dayparts. Led by popular programs “Nosotros Los Guapos,” “La Familia P. Luche” and “Vecinos,” Galavisión will end 2018 with 85 out of the top 100 Spanish-language cable entertainment programs among Adults 18-49. With an estimated median age of 37, Galavision will finish 2018 as the youngest Spanish-language entertainment cable network in primetime.
Source: Nielsen #1 for 22 consecutive years: NHIH 01/01/1996 -9/29/2007, NPM Most Current 9/30/2007-12/09/2018 Total Day M-Su 7A-2A vs. SL entertainment networks only. NPM most current, program based dayparts (01/01/2018-12/09/2018) excludes breakouts and sports. Top programs exclude single telecasts and sports M-Su 7am-2am. Daypart definitions: Early Morning (M-F 6am-9am), Daytime (M-F 9am-3pm), Early Fringe (M-F 3pm-7pm), SL Prime (M-Sun 7pm-11pm), Weekend Daytime (Sat-Sun 9:30am-7pm) and Total Day (M-Sun 7am-2am). Median Age based on P2+, SL Prime M-Sun 7pm-11pm: Gala (38), UNVSO (39), DSE (45), DFAM (40).
Univision Deportes Network (UDN)
UDN, the No. 1 Spanish-language sports network in audience and household distribution, has continued to strengthen its position as the fastest-growing sports network in primetime, averaging 172,000 Total Viewers 2+ and 97,000 Adults 18-49. With its exciting brand of futbol action, UDN is the home of the youngest sports viewers, delivering an average median age of 40, ten years younger than that of ESPN and twenty years junior to MLB Network, respectively. To date, UDN is delivering double the audience of beIE and more than any other Spanish-language network with Total Viewers 2+ and Adults 18-49. UDN is also home to twenty of the top twenty-five highest-rated sports events on Spanish language cable in 2018 among Total Viewers 2+ and Adults 18-49.
Source: Nielsen, NPM, L+SD data, 2018 to-date as of 12/09/18, M-Su 8-11p, A18-49 (000) unless specified. Median Age based on Persons 2+.
Univision television station KXLN in Houston will end the 2018 calendar year as the No. 1 broadcast station among Adults 18-49 and Adults 18-34 in total day delivery, while KMEX in Los Angeles will take the top spot among Adults 18-49 and KUVN in Dallas with Adults 18-34, regardless of language. In primetime, Univision stations in Los Angeles, Miami and Houston outperformed one or more of the top four English-language broadcast networks (ABC, CBS, NBC, FOX) in Total Viewers 2+, Adults 18-49 and Adults 18-34. Lastly, in news, Univision stations in both Houston and Dallas swept the Adult 18-49 and Adult 18-34 demos, ranking No. 1 in midday, early and late news.
Additional Local Highlights
Midday Local News Univision stations delivered the No. 1 midday local news among:Adults 18-49 in Los Angeles Adults 25-54 in Houston
Early Local News Univision stations delivered the No. 1 early local news among:Adults 18-49 and Adults 18-34 in Los Angeles, Chicago and Sacramento Adults 25-54 in Los Angeles, Houston, Dallas and Phoenix
Late Local News Univision stations delivered the No. 1 late local news among:Adults 18-34 in Chicago Adults 25-54 in Los Angeles, Houston and Phoenix
Versus English-language top four broadcast stations Univision outperformed one or more of these broadcast stations in Total Day among:Total Viewers 2+ in Los Angeles, Miami and Houston Adults 18-49 and Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento Adults 25-54 in Los Angeles, Miami, Houston, Dallas and Phoenix
Univision defeated one or more of these broadcast stations in Prime among:Adults 18-49 in Dallas, Chicago, Phoenix and Sacramento Adults 18-34 in Dallas, Chicago, San Francisco and Phoenix
Nielsen, NSI, Year-to-date (1/1/18-12/10/18), Live +SD. Early Local News is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes late news simulcast through 3/19/18. All midday newscasts are program averages between 11a-1:59p PT/ET, 10a-12:59p CT. Includes regular newscasts only. Total Day defined as Mon-Sun 6 a.m.-2 a.m. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Rankings based on DMA impressions, unrounded.
About Univision Communications Inc.
Univision is the leading media company serving Hispanic America. The company’s broadcast assets include Univision Network, one of the top television networks in the U.S. regardless of language and the most-watched Spanish-language broadcast network in the country; UniMás, a leading Spanish-language broadcast television network; and Univision Local Media, which owns and/or operates 64 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico. Univision Cable Networks consists of Univision Deportes Network (UDN), the most-watched Spanish-language sports cable network in the U.S. ; Galavisión, the most-watched U.S. Spanish-language entertainment cable network; Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable network dedicated to international news; and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit. Univision’s cable portfolio also includes FUSION TV, an English-language news and lifestyle cable network; an investment in El Rey Network, a general entertainment English-language cable network. The company also owns and operates several premier digital destinations including Univision Now, a direct-to-consumer, on-demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a digital music application featuring multimedia music content. The company’s assets also include the digital brands associated with the Gizmodo Media Group and The Onion. For more information, please visit .
View source version on businesswire.com:https://www.businesswire.com/news/home/20181219005535/en/
CONTACT: Kevin Sornatale
KEYWORD: UNITED STATES NORTH AMERICA FLORIDA
INDUSTRY KEYWORD: OTHER CONSUMER ENTERTAINMENT TV AND RADIO GENERAL ENTERTAINMENT CONSUMER
Copyright Business Wire 2018.
PUB: 12/19/2018 11:11 AM/DISC: 12/19/2018 11:11 AM