C-USA, MAC get tie-ins to new bowl
HUNTINGTON — ESPN Events, a division of ESPN, is adding a new football bowl game to its roster beginning in 2020 with the creation of the Myrtle Beach Bowl.
The game will be played in Brooks Stadium (15,000 seating capacity) at Coastal Carolina University in Conway, South Carolina, about 14 miles inland from Myrtle Beach. Conference USA, the Mid-American Conference and Sun Belt Conference, of which Coastal Carolina is a member, will have participants in the game up to four times between 2020 and 2025, a C-USA release said. The game website is www.myrtlebeachbowlgame.com.
It will begin as a pre-Christmas bowl televised by ESPN’s family of networks, The Sun News newspaper of Myrtle Beach reported.
“We are pleased to bring postseason college football to the greater Myrtle Beach area and are thrilled to have representation from three of our conference partners; Conference USA, MAC and Sun Belt,” said Pete Derzis, ESPN senior vice president of college sports programming and ESPN Events. “With the inaugural Myrtle Beach Basketball Invitational taking place this week, the addition of this bowl game brings yet another opportunity to showcase all that Myrtle Beach has to offer.”
The Myrtle Beach Bowl will be the first bowl game in the state of South Carolina.
Coastal Carolina Athletic Director Matt Hogue said the brand impact and the excitement of college football during the bowl season will be immeasurable.
Karen Riordan, president and CEO of the Myrtle Beach Area Chamber of Commerce said the game is a fantastic addition to the sports offerings in the Myrtle Beach area, and the exciting destination will ensure players, coaches and fans have a great experience.
ESPN Events owns and operates 32 college sporting events worldwide including three Labor Day weekend college football games, 15 college football bowl games, 10 college basketball events, a college softball event and two college award shows.