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From Law to Lashes – Prominent Chicago Attorney Begins Second Career in Lash Extensions

December 18, 2018

CANONSBURG, Pa.--(BUSINESS WIRE)--Dec 18, 2018--Deka Lash, the experts in eyelashes, announced today the opening of their newest studio in the Chicago area. The studio located in Deer Park is owned and operated by Bette Anne and Tim Duffy, who also own studios in Evanston, Glenview and Lake Forest. “We are so proud to be part of the Deka Lash team and excited to grow this brand in the Chicago area,” says Bette Anne.

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Deka Lash Chicago (Photo: Business Wire)

Deka Lash provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including weekend appointments. Deka Lash’s highly-trained and licensed lash artists take their time to ensure quality applications, individually designed to fit the client’s eye shape and lifestyle.

Their journey to becoming franchisees of this up-and-coming brand came from a love for concept. “I have been a fan of eyelash extensions for many years as I was a National Champion and World-ranked competitive Pro-Am ballroom dancer and I know that long, full lashes make a woman feel beautiful, confident and powerful,” says Bette Anne. She knew if lashes could make her feel like that while she was competing on the dancefloor, it was a great concept to share with women in everyday life. In addition, she also had an esteemed and impressive career in advertising with the agency of Ogilvy and Mather Worldwide. “As a career brand builder, I was instantly impressed with Deka Lash and the owners. They are truly passionate about the brand and their franchisees.”

Tim has recently retired from the prestigious international law firm of where he was a partner. “If you had told me years ago that I would be talking about ladies’ eyelashes on a daily basis I would have thought you were crazy – but here I am,” says Tim. “I am proud to be partnering with my wife in this new career of ours and cannot think of a better brand to be working with.”

“Being a part of Deka Lash is incredibly rewarding because we bring a lasting, meaningful – and affordable – sense of beauty to generations of women,” says Bette Anne. “We know it is not only about how you look, but how you feel. Our modern, inviting studio is revolutionary in the industry, as are the proprietary products we use to create, enhance and protect the most sought-after eyelashes anywhere.”

The Duffy’s reside in Northfield and are eager to introduce Deka Lash to both the North Shore and downtown Chicago with an estimated 10 studios over the next three years. There is an estimated 45 to 50 locations for the greater Chicago area over the next 3 to 5 years. “Chicago is a market we definitely want to have a strong brand identity in. We are confident with all of our franchisees in this area,” said Co-founder and CEO Michael Blair.

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent custom eyelash extensions by highly trained lash artists to the clients’ own lashes, providing a variety of looks and styles. The concept began franchising in 2016 and to date has 44 studios open in 17 states. For additional information visit dekalash.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181218005057/en/

CONTACT: Barbara Carrera Holland

CH Media

602.404.7561

chmedia@cox.net

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS PENNSYLVANIA

INDUSTRY KEYWORD: WOMEN RETAIL COSMETICS CONSUMER

SOURCE: Deka Lash

Copyright Business Wire 2018.

PUB: 12/18/2018 11:00 AM/DISC: 12/18/2018 11:00 AM

http://www.businesswire.com/news/home/20181218005057/en

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