AP NEWS

Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2019’

November 29, 2018

LONDON--(BUSINESS WIRE)--Nov 29, 2018--Isobar, a leading global digital agency, today releases ‘Augmented Humanity: Isobar Trends Report 2019’, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019, and is available to download at  isobar.com.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181129005388/en/

Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2019’ (Photo: Business Wire)

Written by the innovation and strategy experts across Isobar’s 85 offices in 45 markets, the report builds on the concept of Augmented Humanity, developed by Isobar in 2018. The 2019 trends report explores the changing nature of the human relationship with technology: from how we work and play, to how we travel, shop, spend our leisure time and engage with brands.

The report is centered around a belief that technology augments our experience of the world, allowing us to work more efficiently, to live healthier lifestyles, to make better human decisions and to expand our creativity. It explains why Isobar believes that this is an important moment in human history, outlines some of the myriad opportunities that these technological developments open up and shines a light on some of the challenges posed by digital disruption.

Isobar’s five key trends for 2019 are:

1) The evolving interface - How the intersection between humans and technology is changing

2) The human algorithm - How data can help us to better understand ourselves and enable better decisions

3) The fluid vs the collective self - How the digital world enhances personal and collective experiences

4) The trust paradox - How technology can help – or hinder – our understanding of the increasingly complex world around us

5) The transformed experience - How Augmented Humanity enables us to feel and experience the world differently and in deeper ways

The annual report provides guidance on navigating this new landscape to keep businesses and brands ahead of the curve for 2019 and beyond. Each chapter outlines why these developments are important, key examples of the trends in action, why businesses need to be aware of them, and how they can take advantage of their positive potential.

Jean Lin, Isobar’s Global CEO, said, “Technology today plays a key role in driving relevance, scale, and elevating human experiences. It is our job to harness its wonderful power and the potential for businesses and brands, in serving people better in the age of Augmented Humanity.”

About Isobar

Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people’s lives with the creative use of digital. Informed by our consultancy practice, we deliver experience-led transformation, solving complex business challenges through our marketing, ecosystems and products offering. Isobar has won over 300 awards in 2017 including Asia-Pacific Digital Network of the Year. Key clients include Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20181129005388/en/

CONTACT: Hannah Ainsworth

+7824142 788

Hannah.ainsworth@isobar.com

KEYWORD: UNITED KINGDOM EUROPE

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT PROFESSIONAL SERVICES CONSULTING

SOURCE: Isobar

Copyright Business Wire 2018.

PUB: 11/29/2018 08:25 AM/DISC: 11/29/2018 08:25 AM

http://www.businesswire.com/news/home/20181129005388/en

AP RADIO
Update hourly