Donut Parade reopens with long lines

March 13, 2019

On the third year of Donut Parade’s closure, Spokane called for more doughnuts. And it was so.

“It’s just like they were,” said Laurie Krous as she munched on a cinnamon roll next to her son Nathaniel, who was celebrating his 17th birthday. “They said they’ve been working the last few months on the recipes, and it shows.”

Since the legendary north Spokane fixture closed its doors in December 2016, Spokane residents have looked far and wide for a fried, sugary confection on par with the Parade’s fabled maple bar. But for some, a doughnut-shaped hole remained.

Perhaps it was finally filled Wednesday – as were plenty of stomachs – as the shop at 2152 N. Hamilton St. re-opened again. At 6 a.m., a line already formed outside, and after about an hour, it remained long and L-shaped as donuts flew off the shelf by the baker’s dozen.

By 8:30 a.m. they were all gone. Over 1,000 in the span of about two hours. Not bad for a shop that closed up because previous owners Roy and Christian Reno said they weren’t making – or selling – enough.

“We didn’t really didn’t know what to expect,” said new owner Nathan Peabody, who along with is wife Christa, toiled in the kitchen as a line stretched out the door. “I will admit, doughnuts are easy to sell.”

The Parade 2.0 had all the trappings of a friendly neighborhood doughnut shop, with a modern twist. Gone were the drab, brown walls, the stained floor and frayed booths – the counter taking up space in the middle of the room.

New are an updated color scheme thanks to a fresh coat of paint, new appliances, new staff, a new register – all 21st century.

But it wasn’t about forgetting the past. An iconic maple bar sign remained on a back wall, as did a row of retro refrigerators. A jukebox still sat in the corner next to an old-timey donut painting. More or less the same recipes, too, even if the prices were a bit higher.

Interviewed last month, the Peabodys said the goal was to pay tribute to Darrell Jones, who started the business in 1968, making batches of his homemade (and now famous) maple bars, while his wife Kathy worked the counters and tables.

In a Facebook post Tuesday, the shop said it intended to use Jones’ recipe, however many of his creations never made it onto paper.

“We have worked very hard on our (doughnuts), and have had people try them and say that we are close,” the Peabodys wrote. “We don’t know that (we) will ever be able to match Darrell’s (doughnuts) exactly, but we will not quit trying to get better and better.”

And then of course, the same customers. While sprinkled with a few first-timers, many waiting in line at 6 a.m. and beyond had a long history with the Parade. They smile, reminisced, daydreamed and swam in waves of nostalgia.

“It’s kind of exciting,” said Travis Patterson, a Gonzaga Prep graduate, who along with is 5-year-old son Tyler, was waiting on a box of 10 maple bars. “I used to come here every morning before zero hour. Get a coffee and a doughnut and we’d all roll into school together.”

Daniel Ellcey and his friend Bruce Steele sat at a booth with cups of coffee. They arrived a little after 6 a.m.

“I was just lucky to get some cream filled right as it came out,” said Ellcey.

It’s a ritual they might repeat at least once a week, calories permitting.

“Oh, it’s good,” said Steele, a long-time Parade customer. “I love donuts.”