Oppo, Vivo and Xiaomi Top Customer Satisfaction in India, Finds Strategy Analytics

October 4, 2018

BOSTON--(BUSINESS WIRE)--Oct 4, 2018--Chinese smartphones are showing significant strength in consumer satisfaction among Indian Consumers. Based on analysis of more than 20,000 consumer ratings and reviews of 11 high, mid and low-tier smartphones in the Indian market, Strategy Analytics’ new Consumer Ratings Index Report, India Smartphones: August 2018, has identified that Oppo’s Realme 1 led consumer satisfaction in India from June to August 2018.

Key Report Findings

Based on consumer satisfaction, the top three smartphones in India from June to August 2018 were from Chinese brands: Oppo Realme 1, Vivo V9 and Xiaomi Redmi 5. Samsung’s Galaxy J8 was rated fourth. Consumer reviews in India mentioned the camera most. In fact, the Samsung Galaxy J8 and Vivo V9 were rated highest for camera satisfaction among those reviews analyzed. The Indian brand Karbonn was rated least favorably by Indian consumers, between June and August 2018.

Adam Thorwart, Lead Analyst and report author commented, “Despite Samsung not finishing atop the consumer sentiment chart, consumers of other brands are still mentioning it most. In fact, it nearly triples Oppo which is the second most mentioned brand. This indicates that Samsung is still very popular across India.”

Kevin Nolan, VP, UXIP added “India remains a key market moving forward, especially for Chinese OEM’s blocked out of the US. A push by Chinese OEM’s seems to be paying off with six out of the eleven top selling brands in India being Chinese. It will be interesting to see what the near future holds for customer satisfaction in India.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About Consumer Sentiment Analysis (CSA)

Strategy Analytics’ Consumer Sentiment Analytics service tracks and analyzes customer ratings and feedback on the top selling smartphones. Monthly reports track buyer sentiment for currently active leading devices, while regular strategic analysis reports highlight trends and offer insight on issues such as improving customer satisfaction, NPS etc. For current active top selling smartphones, Consumer Sentiment Analytics reports on a monthly basis:

Customer Feedback Ratings (current, evolution since product launch) Ratings by channel/carrier Sentiment rating from feedback posted in past 30 days vs. previous Comparison against leading competitors currently active in market Comparison against previous generation of product over lifecycle Analysis of sources of (dis)satisfaction (battery, price, etc.)

Consumer Sentiment Analytics delivers strategic analysis reports highlighting key insights and trends. Topics are driven by client input and requests. Click here for more information.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181004005449/en/

CONTACT: Strategy Analytics, Inc.

US Contact:

Adam Thorwart, +1 617-614-0748



European Contact:

Diane O’Neill, +44(0) 1908 423 669




SOURCE: Strategy Analytics, Inc.

Copyright Business Wire 2018.

PUB: 10/04/2018 09:54 AM/DISC: 10/04/2018 09:54 AM


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