AP NEWS
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

MEDIA ALERT: Marketing Evolution CEO to Speak at SAP’s European Executive Digital Exchange

April 15, 2019

AMSTERDAM--(BUSINESS WIRE)--Apr 15, 2019--Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and algorithms are drastically changing marketing. In his talk, Rex will provide further insight into how today’s marketers and their organizations can best evolve their measurement to gain competitive edge across their industries.

To do this, Rex will present real-world case studies while also providing a framework for marketers to gauge the financial impact of these changes on their own organizations. Attendees will also walk away with three necessary and practical steps to take their marketing measurement to the next level by the end of this year.

WHO: Rex Briggs, CEO and Founder, Marketing Evolution
WHAT: “How To Transform Marketing ROI Measurement & Optimization”
WHEN: Tuesday, April 16, 2:20 p.m. - 2:45 p.m.
WHERE: Amsterdome, Basisweg kruising Seineweg, Amsterdam, Netherlands

About Marketing Evolution
Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing return on investment (ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com/.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190415005025/en/

CONTACT: Sally Brown

InkHouse (for Marketing Evolution)

marketingevolution@inkhouse.com

KEYWORD: EUROPE ASIA PACIFIC NETHERLANDS

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT SOFTWARE COMMUNICATIONS ADVERTISING MARKETING

SOURCE: Marketing Evolution

Copyright Business Wire 2019.

PUB: 04/15/2019 06:35 AM/DISC: 04/15/2019 06:35 AM

http://www.businesswire.com/news/home/20190415005025/en