Dreamlines Acquires Cruise 1st and Enters UK market

May 17, 2018

HAMBURG, Germany & MANCHESTER, England--(BUSINESS WIRE)--May 17, 2018--Dreamlines, the German-headquartered OTA and tour operator, confirmed today the acquisition of 100 per cent of the share capital of Cruise 1 st, the UK headquartered cruise specialist. The value of the transaction is not disclosed.

Dreamlines is the fastest growing online cruise portal worldwide with operations in Germany, Switzerland, Austria, Australia, the Netherlands, France, Italy, Russia, Brazil and the USA. Cruise 1 st is one of the UK’s leading cruise specialists with operations in the Australia and Singapore markets also. Cruise 1 st brings 180 employees to more than 400 global team members of the Dreamlines group.

The acquisition signals Dreamlines’ entry into the UK cruise market. The acquisition also sees Dreamlines, the market leader in Germany, become market leader in Australia and Singapore. In the Australian market Dreamlines will operate two leading brands CruiseAway and Cruise 1 st.

The combined GMV of all brands including Cruise 1 st in 2017 was over than 320 million Euros. In 2018 the Dreamlines group expects a global GMV of more than 400 million Euros and will be the largest cruise OTA outside the US market.

Dreamlines and Cruise 1st will pool their expertise and capabilities to create unique cruise products and experiences for their customers. Additionally, the companies will streamline their distribution channels, enabling suppliers to target customers more efficiently and with even greater effectiveness.

Felix Schneider, Managing Director of Dreamlines said, “Entering the UK, the world’s 3 rd biggest cruise market by volume, is an important milestone within our global strategy. We are expanding our role in the market and will strengthen our position as the cruise OTA with the widest global footprint. Cruise 1 st enables us to offer our customers even more unique cruise holiday products and will grow our operator business, a key factor for our future success.”

Daniel Townsley, CEO of Cruise 1 st commented, “The synergies between Cruise 1 st and Dreamlines were too great to overlook. Combining a hugely successful global OTA with our own proficiency and database of customers in the UK, Australia and Singapore will drive higher sales volumes and margins and deliver huge growth for the business.”

Alexander Frolov, General Partner at Target Global, an early investor in Dreamlines commented, “We strongly believe in German marketplace companies that go global and we are impressed by the international growth of Dreamlines that is managed out of Hamburg. The acquisition of Cruise 1 st and the entry into new key markets shows Dreamlines’ ambition and capability to become a global leader”.

Dentons provided legal due diligence, corporate and tax advice to Dreamlines. EY provided financial and tax due diligence to Dreamlines. White Hart Associates provided financial, tax and regulatory advice to Cruise 1 st. Mundays advised the shareholders of Cruise 1 st on transaction, corporate, and SPA matters.


About Dreamlines

The cruise portal Dreamlines was founded in 2012. It has over 400 employees and is the largest online provider of cruises in Europe. The company’s portfolio comprises more than 30,000 products, as well as the company’s own range of cruise packages including transfers and tours. Dreamlines is represented in Germany, Switzerland, Austria, France, the Netherlands, Italy, Russia, Brazil, Australia and the USA through its headquarters in Hamburg and further offices in Nice, Amsterdam, Moscow, São Paulo, Gold Coast and Boca Raton. For more info visit: www.dreamlines.com

About Cruise 1 st

Based in Manchester, Cruise 1 st is one of leading cruise retails brands in the UK and also has offices in Australia and South East Asia. Cruise 1 st has been operating as a combined web and call centre business in Manchester since 2000 and opened the UK’s first interactive cruise retail store in The Lowry Shopping Centre, MediaCity UK in January this year. For more information on cruise1st.co.uk and the Cruise 1 st interactive store visit www.cruise1st.co.uk

View source version on businesswire.com:https://www.businesswire.com/news/home/20180517005489/en/

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SOURCE: Dreamlines

Copyright Business Wire 2018.

PUB: 05/17/2018 06:30 AM/DISC: 05/17/2018 06:30 AM


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