This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.
PRESS RELEASE from provider: Business Wire
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

DreamWorks Trolls The Experience Extends New York City Run Through Labor Day Due to Strong Demand for Tickets

March 12, 2019

NEW YORK--(BUSINESS WIRE)--Mar 12, 2019--Due to the continued demand, Universal and Feld Entertainment confirm the extension of DreamWorks Trolls The Experience in New York City for an additional four months. Located at 218 West 57th Street, the first-of-its-kind, location-based experience that brings to life the colorful and musical world of DreamWorks Trolls will now run through Labor Day, September 2, 2019.

Today’s announcement marks the second extension of the attraction’s run in New York City since opening to enthusiastic crowds late last year. To celebrate the good news, families, and fans are encouraged to take advantage of a unique, one-day-only ‘buy one, get one free’ flash sale on March 12, 2019.

“We are excited to announce these additional New York City dates for DreamWorks Trolls The Experience,” said Jeff Meyer, Senior Vice President of Event Marketing and Sales for North America, Feld Entertainment. “In addition to brisk general admissions business, demand continues to surge for birthday party bookings, Hair We Go salon makeover reservations and group sales packages. Adding dates to the current run will ensure that even more fans and families have the opportunity to visit the attraction before it moves to other cities.”

DreamWorks Trolls The Experience is inspired by the hugely popular DreamWorks Trolls film, which premiered in theaters in 2016 and opened at No. 1 in 28 international markets. The live, location-based family experience is the first partnership of its kind between Universal and Feld Entertainment.

Upon entering, guests will be transported into the glittery lifestyle of the DreamWorks Trolls through a visually-stunning, interactive journey to Poppy’s Best Day Ever Celebration. Guided by a rainbow path, visitors will sing, dance, hug and celebrate with the DreamWorks Trolls while creating unforgettable family memories. The fun-filled interactive experience also includes a musical 3D dance party with beats spun by resident mash-up expert DJ Suki, as well as a sing-a-long with Poppy and her friends from Troll Village. The whole family will find something unexpected as they get lost in this world, playing and snapping picture-perfect moments.

The ticket price includes DreamWorks Trolls collectibles, makeover accessories, temporary tattoos and 3D glasses. At the end of the journey, guests also will receive a keepsake starter scrapbook in Bergen Town that includes scrapbook pages and a complimentary printed photo from their Best Day Ever.

After their experience concludes, guests can peruse the shop for their favorite DreamWorks Trolls souvenirs or grab sweets and treats from the Cupcakes & Rainbows café.

For tickets and more information for DreamWorks Trolls The Experience visit: TrollsTheExperience.com. Download photos and b-roll of DreamWorks Trolls The Experiencehere.

About Feld Entertainment, Inc.

Feld Entertainment ® is the worldwide leader in producing and presenting live family entertainment experiences that bring people together and uplift the human spirit. Properties include Monster Jam ®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!,DreamWorks Trolls The Experience and Jurassic World Live Tour (coming Fall 2019). Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.

About DreamWorks Animation:

DreamWorks Feature Animation (DWA) is a division of the Universal Filmed Entertainment Group (UFEG). Its 24-year feature-film heritage includes many beloved characters and animated franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls and The Boss Baby. DWA’s 35 feature film releases have generated more than $14.5 billion at the global box office, garnered numerous awards, and fueled a robust consumer products business. The studio’s most recent feature release was How To Train Your Dragon: The Hidden World earlier this year.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190312005798/en/

CONTACT: Nicole Cornella

Feld Entertainment


ncornella@feldinc.comMolly Quiring

Universal Brand Development





SOURCE: Feld Entertainment

Copyright Business Wire 2019.

PUB: 03/12/2019 02:00 PM/DISC: 03/12/2019 02:00 PM