Henkel’s Purex® Odor Release Delivers an Affordable Solution to Smelly Sports Gear in North America

June 13, 2018

STAMFORD, Conn.--(BUSINESS WIRE)--Jun 13, 2018--Henkel recently launched Purex ® Odor Release detergent in North America to provide an affordable odor-fighting laundry solution for active families. One situation in particular that Purex ® Odor Release was developed to help address is a problem so many families face: smelly sports equipment that is rarely cleaned, because of either the cost or the hassle.

To demonstrate this, Purex recently conducted a fun survey with a leading market research firm in Canada to find out how often people really do (or don’t) wash their hockey equipment, with some surprising results. As part of these results, Purex discovered that 36 percent of the respondents admitted to never washing their gear, 23 percent said they wash their equipment less than once a year; 18 percent reported washing their gear on an annual basis; and 23 percent confirmed washing their equipment more than once a year — confirming the need for a value detergent to help active families clean their stinky equipment.

“Purex Odor Release is the newest value laundry detergent in North America with odor elimination technology to help eliminate tough odors,“ says Napaporn Slattery, Ph.D., Formulations Manager, Detergents at Henkel Corporation, the Germany-based company that creates and markets Purex in North America. “Our formula provides not only the great freshness for which Purex is known, but also powerful odor elimination technology to help resolve even the most stubborn odors.“

Michael Lyons, Director of Marketing for Purex in the U.S., explained that Purex provides a solution for active families who need an affordable, effective product to help tackle smelly gear, no matter what the sport. “With hockey season having recently ended here in the U.S., and summer sports like baseball, lacrosse, and soccer kicking off, it’s a great time to freshen up all your gear with Purex Odor Release. Families across North America can wash their equipment right in their washing machine – helping remove the odor that previously plagued their homes – without breaking the bank on specialty cleaning solutions. Plus, this powerful new formula provides 30 days of freshness while maintaining the dirt lifting, stain fighting effectiveness that Purex consumers love.”

Purex Odor Release detergent is available in three convenient retail sizes: 50 oz., 75 oz., and 150 oz. Purex Odor Release is available at most North American consumer goods retailers, and is suitable for all machines, including high-efficiency (HE) machines.

Purex Odor Release Helpful Hint:

Now’s the time to store winter sports gear for the summer. Here are some helpful tips for cleaning equipment so its fresh and ready for next season: -Check equipment labels for instructions first; remove any pieces of removable plastic and attach any Velcro straps to their partner before washing -Don’t over-fill your machine — divide gear into two or three loads; use a front-loading machine if possible. If you have a top-loader, soak the gear for 15 minutes before washing to keep it from floating; don’t use bleach -Place the washed equipment on a rack to air-dry, including gloves (to avoid cracking in the leather).

For more information, visit: purex.com

About Henkel in North America

Henkel operates across its three business units – Adhesive Technologies, Beauty Care and Laundry & Home Care – in North America. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf ® hair care, Dial ® soaps, Right Guard ® antiperspirants, professional hair care brand Sexy Hair ®, Persil ®, Purex ® and all ® laundry detergents, Snuggle ® fabric softeners as well as Loctite ®, Technomelt ® and Bonderite ® adhesives. North America is an important region for Henkel: With sales of around 5.8 billion US dollars (5.2 billion euros) in 2017, North America accounts for 26 percent of the company’s global sales. Henkel employs more than 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com.

About Henkel

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2017, Henkel reported sales of 22.6 billion US dollars (20 billion euros) and adjusted operating profit of around 3.9 billion US dollars (3.5 billion euros). Combined sales of the respective top brands of the three business units – Loctite, Schwarzkopf and Persil – amounted to 7.2 billion US dollars (6.4 billion euros). Henkel employs more than 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.

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Daniel Carpenter, 203-252-9378




SOURCE: Henkel

Copyright Business Wire 2018.

PUB: 06/13/2018 11:00 AM/DISC: 06/13/2018 11:01 AM


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