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Location Sciences Doubles Down on North American Expansion

March 19, 2019

NEW YORK, March 19, 2019 (GLOBE NEWSWIRE) -- Location Sciences, a publicly traded global location data verification provider headquartered in London, formally announced today its North American expansion and the appointment of Warren Zenna as president, Americas. The announcements reflect Location Sciences’ commitment to providing marketers in the U.S. and Canada with access to the location data verification solutions they need to drive their goals. Zenna brings more than 20 years leading global digital marketing initiatives to his role at Location Sciences and recently led mobile efforts at both Havas and Publicis Groupe.

In his role, Zenna is responsible for Location Sciences’ market entrance, strategy, partnerships and growth. He has been advising the company since late 2018, during which time he began forging the company’s inaugural U.S. deals, the first of which will be publicly announced upon closing.

By 2025, the global location intelligence market size growth is anticipated to reach $25.25 billion. In 2017, the Location Based Marketing Association reported that as many as 65 percent of marketers expressed concerns around the quality of location data available. Location Sciences current campaign implementations indicate in some instances up to 80 percent of location signals being imprecise or outright fraudulent.

Location Sciences has developed a solution to the problem through its proprietary platform, Verify, which provides transparency to brands and their agencies, allowing them to identify inaccurate and/or suspect data signal sources. Verify detects location ad-fraud and helps marketers to more effectively target real and relevant mobile audiences.

According to Zenna, “Location Sciences’ offering has been sorely needed by the industry for the last five to seven years. As a former buyer of location data, I was anticipating the development of this solution eagerly. When I saw what, and how, Location Sciences was solving for this, I jumped at the opportunity to help make it available to the industry.”

Location Sciences CEO Mark Slade hired Zenna after Location Sciences closed big European deals and went public on the London Stock Exchange, raising $4.4 million to support its North American expansion.

“The U.S. represents the lion’s share of not only overall online ad spend but location data consumption,” says Mark Slade, CEO of Location Sciences. “Our U.S. expansion is central to our overall business strategy and finding the right leader for this critical phase was paramount. Our extensive search required a specialized skill set and the inside out experience of someone at an executive level on the mobile media buy-side. Warren’s network and his extensive knowledge of both the mobile media buying ecosystem coupled with his success in building new businesses made him the ideal fit for our U.S. expansion efforts.”

At a product level, Location Sciences’ Verify solution:

-- Brings transparency to brands and their agencies and allows them to optimize location-based advertising campaigns. -- Detects location ad-fraud and helps to identify both problematic and reliable data sources to affirm advertising budgets are spent effectively. -- Identifies wasted spend on low quality or outright fraudulent location data that was previously unexposed. -- Gives brands and their agencies the intelligence and confidence to deliver impactful location-targeted campaigns. -- Helps brands and their agencies make the most of the significant opportunities of location-based mobile advertising.

Based on pre-launch interest in Location Sciences in North America, Slade, Zenna and their team are confident that the 2019 roll out in the U.S. and Canada is aligned with market demand and will be on the road educating marketers throughout the year.

For more information about Location Sciences and/or to schedule an introductory meeting, please contact hello@locationsciences.ai.

About Location SciencesLocation Sciences is the leading global, independent, third party data intelligence company that verifies the accuracy and quality of location data used in proximity-targeted advertising. Verify, Location Sciences’ proprietary verification platform, provides independent, media-agnostic analysis and authentication of the accuracy and quality of location-targeted advertising data.

Media Contact for Location SciencesShelley PetriAccount Director, Blast PR shelley@blastpr.com