Middle East and North Africa Connected Consumer Survey 2017: Focus on OTT and Digital Economy Services - ResearchAndMarkets.com
Jun. 14, 2018
DUBLIN--(BUSINESS WIRE)--Jun 14, 2018--The "Connected Consumer Survey 2017: OTT and Digital Economy Services in Middle East and North Africa " report has been added to ResearchAndMarkets.com's offering.
Adoption of ecommerce in MENA continues to increase: 28% of respondents make frequent online purchases, but the next tier of customers will be more challenging to serve due to infrastructural limitations.
This report focuses on aspects of Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.
This report answers the following questions:Which OTT communications apps are used most in MENA? How does consumer usage of OTT communications services compare with the use of traditional services in MENA? What are the main payment mechanisms for ecommerce in MENA? Which organisations are consumers in MENA most willing to trust with their personal data? What are the trends in operator-led mobile money service usage in MENA?
Key Questions Answered in this ReportWhich OTT communications apps are used most in MENA? How does consumer usage of OTT communications services compare with the use of traditional services in MENA? What are the main payment mechanisms for ecommerce in MENA? Which organisations are consumers in MENA most willing to trust with their personal data? What are the trends in operator-led mobile money service usage in MENA?
Who Should Read This ReportOperator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing role of operators as communications and digital service providers. Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in mobile communications, ecommerce, payments, and identity management. Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in mobile services and services related to ecommerce and payments.
Geographical coverage:Morocco Oman Qatar Saudi Arabia UAE
For more information about this report visit https://www.researchandmarkets.com/research/9g9vpb/middle_east_and?w=4
View source version on businesswire.com:https://www.businesswire.com/news/home/20180614005866/en/
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PUB: 06/14/2018 12:14 PM/DISC: 06/14/2018 12:14 PM