NEW YORK (AP) _ An IBM executive who headed both successful and disappointing software projects for the computer maker will be named Monday to run one of IBM's joint ventures with Apple Computer Inc.

Joseph Guglielmi, a 31-year IBM employee, will be named chairman and chief executive of Taligent, one of two companies established under the Apple-IBM alliance announced last July, an industry source said Thursday.

Taligent will develop an ''object-oriented'' operating system for the next generation of personal computers. With object-oriented software, chunks of software code can be easily reused instead of forcing software developers to start from scratch each time they write a new program.

IBM and Apple also will name other officers of Taligent, all of which will be Apple executives, the source said, speaking on condition of anonymity.

Among them is Edward Birss, who will be Taligent's chief operating officer. Birss headed Apple's effort to develop its ''pink'' operating system, which will serve as the basis of Taligent's software.

An operating system is the base layer of software. It works in conjunction with applications programs, which provide a specific function such as word processing.

Guglielmi has been chief marketing executive for IBM's OS-2 operating system. OS-2 competes with the popular Windows software made by IBM rival Microsoft Corp.

IBM is scheduled to launch an improved version of OS-2 at the end of March. The company has been criticized for missing a self-imposed deadline of year- end 1991 for release of the new version. Many industry analysts say IBM has blown its chance of establishing OS-2 as a credible alternative to Windows due to the delay and other problems with the program.

Guglielmi also was associated with another IBM software disappointment, OfficeVision. This program was supposed to allow companies to coordinate and automate the computers used in offices, but the effort was cut back after it failed to deliver on its promise.

But IBM insiders point out that Guglielmi also headed the business strategy for the company's successful 4300 line of small mainframe computers that came out in 1979, and was involved in early efforts to sell IBM personal computers to large corporations, which helped establish the IBM PC as the industry standard.

More recently, he headed an IBM division that developed software for specific industries, such as insurance and banking.

IBM and Apple have yet to name the executive team for their other joint venture, Kaleida, which will develop multimedia software that combines sound, video, text and animation.