Olympic Partner Rolled Out
Aug. 31, 2000
SALT LAKE CITY (AP) _ Logictier Inc. of San Mateo, Calif., will power a high-traffic Internet Web site for Utah's 2002 Winter Games.
The technology partner fills a new category of Olympic sponsorship and was announced Wednesday by Mitt Romney, president of the Salt Lake Organizing Committee.
Logictier will provide computer servers and other equipment needed to keep up with 30 million people who are expected to browse the Web site or order tickets or merchandise. Salt Lake expects 23 times as many visitors on its Web site as the 1998 Nagano Games had.
``Our business focus is providing Internet operations management suitable for the world's most active and complex sites,'' said Mary Ann Byrnes, president and CEO of Logictier, a company formed in 1999.
Logictier became a sponsor and supplier for the U.S. and Salt Lake Olympic committees. Terms of the deal weren't disclosed, but sponsors provide $20 million and suppliers generally $5 million to $10 million worth of cash, services or products.
The announcement comes two weeks after the Salt Lake Organizing Committee selected NBC/Quokka Ventures to provide multimedia content for the 2002 Web site.
Winter Games organizers and NBC will merge their Olympic Web sites next year at www.olympics.com, currently the home page for September's Sydney Games.
Viewers can be directed to the same place by typing NBCOlympics.com, saltlake2002.com or olympics.com.
NBC paid $545 million for the U.S. rights to broadcast the 2002 Games, part of a multibillion-dollar contract with the International Olympic Committee for the same rights to every Olympics through 2008.
SLOC's Web site debuted as part of a U S West $60 million sponsorship for the 2002 Games.