Perdue Chicken Builds in China
Feb. 20, 1998
SALISBURY, Md. (AP) _ Perdue Farms Inc. is building its first overseas production facility in China.
The poultry giant announced yesterday that it has entered into a joint venture with a Chinese company to establish a poultry processing complex near Shanghai similar to its operations in Maryland.
The company has been exporting chicken parts _ including feet, which are considered a delicacy _ to China for seven years.
``It's something we just think is a tremendous opportunity, and it's something we're serious about,'' Perdue spokesman Dick Auletta said. ``It's just a tremendous, tremendous market.''
Construction should be completed by the end of this year in the joint venture agreement with Dah Chong Hong, a prominent trading company and large export customer of Perdue, and a group of Chinese partners.
After construction of the processing facility is completed, sales efforts will focus on supermarkets and restaurants in the Shanghai area.
Perdue Farms is the third largest poultry producer in the United States. Each week, Perdue processes and ships in excess of 42 million pounds of chicken products and 3.5 million pounds of turkey products.
Chicken and turkey products are sold nationwide, and Perdue international operations export to more than 30 countries around the world.