Product Marketing Strategy for an API Manufacturing Company: Tips to Target the Right Customer Segment I Infiniti Research
Aug. 02, 2018
LONDON--(BUSINESS WIRE)--Aug 2, 2018--Infiniti Research, a global market and customer intelligence solutions provider, has announced the completion of their new product marketing engagement for an API manufacturing company. A world-renowned active pharmaceutical ingredient manufacturing company wanted to make critical business decisions regarding their profit goals, distribution, pricing, and methods of promotion.
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PRODUCT MARKETING STRATEGY FOR API MANUFACTURING COMPANY. (Graphic: Business Wire)
The part of any drug that shows its effects is known as the active pharmaceutical ingredient or API. There are some drugs that have more than one or two active ingredients, such as the drugs used for combination therapies. The pharmaceuticals market is expected to grow steadily but due to its lucrative nature, companies have to deal with the threat of new entrants. Consequently, pharma companies have started moving their manufacturing facilities to overseas countries for cost management. This has resulted in a change in the regulations, with strict inspections and guidelines coming into the picture.
Infiniti Research helped the pharma client to attain their organizational objectives. Also, the client was able to bring about improvements in their product offerings and determine the best strategies to market their products to the right audience.
This product marketing strategy solution provided benefits that helped the client to:Identify the right distribution channels Leverage sales and boost market share To know more about our market intelligence solution,
This product marketing strategy solution provided predictive insights on:Gauging demand in the target markets Gaining more insights into making market-oriented decisions To know more about the scope of our engagement,
View the complete industry analysis solution study here:
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180802005426/en/
CONTACT: Infiniti Research
US: +1 844 778 0600
UK: +44 203 893 3400
INDUSTRY KEYWORD: HEALTH PHARMACEUTICAL
SOURCE: Infiniti Research
Copyright Business Wire 2018.
PUB: 08/02/2018 08:04 AM/DISC: 08/02/2018 08:04 AM