KINGSVILLE, Texas (AP) — There's a tattered billboard sign on Highway 77 in Kingsville that says "We (heart) our jet noise."

After 75 years, the love affair continues.

The Corpus Christi Caller-Times reports Naval Air Station Kingsville planned to mark its 75th anniversary with weekend activities including fireworks and a parade.

"We wanted to go all out to make this something special," said Leo Alarcon, director of tourism for the city of Kingsville.

The base is home of Training Air Wing Two. It's one of two military facilities that offer jet training for Navy and Marine Corps pilots.

The base's story began when a group of Kingsville civic leaders went to Washington in 1941 to pitch the community's merits to the U.S. Department of Defense.

They wanted a military base in the area, and wasted no time highlighting Kingsville's biggest assets — reliably sunny weather, a small population and acres of untapped land that was flat for as far as the eye could see.

The base was commissioned July 4, 1942. It was originally an auxiliary base for Naval Air Station Corpus Christi, which had opened a year earlier.

The military's footprints in and around Kingsville have been deep and indelible ever since.

According to data from both the base and the U.S. Census Bureau, roughly one in seven residents in Kleberg County is in some way associated with NAS Kingsville. They include active duty members of the military, civilians and contracted employees and their dependents.

Today, the base is one of 15 military installations in Texas, and is the workplace of 1,650 people. However, it is estimated that NAS Kingsville is responsible for as many as 4,600 direct and indirect jobs, both on and off the base property.

About 200 flight students train there, along with roughly 150 flight instructors.

The Texas Comptroller of Public Accounts estimates NAS Kingsville generates about $289 million each year in disposable personal income from those workers.

Many of those dollars end up in the local economy, which has kept Kingsville afloat financially.

"It's an economic driver. As the base goes, so goes this community and the county," said Thomas Krueger, a finance professor from the business college at Texas A&M University-Kingsville. "We've been so lucky to have been blessed by a successful base.

"It benefits the whole region."

New homes are being built and new restaurants have either opened or have been scouting the area in recent months. Krueger and Alarcon interpreted both as a sign the relationship between the base and Kingsville is healthy.

"We have a lot of a commanders and others that come back and retire here because of it's slow-paced, it's comfortable," said Alarcon, a former Kleberg County clerk. "We've been partners for all these years. I believe that relationship is going to continue."

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Information from: Corpus Christi Caller-Times, http://www.caller.com