CitraNatal 2017 U.S. Promotional Audit Report - ResearchAndMarkets.com
Sep. 12, 2018
DUBLIN--(BUSINESS WIRE)--Sep 12, 2018--The "CitraNatal 2017 U.S. Promotional Audit Report" report has been added to ResearchAndMarkets.com's offering.
The 5 Key Questions Addressed by this Report:How many physicians were reached by CitraNatal through reportable promotional activity in 2017 and how does this compare to its peer set in the Prenatal Vitamin market? What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity? How does Mission's depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology) and how does this compare to its peers and the overall set of rep-accessible physicians? How often are physicians receiving paid meals for CitraNatal throughout the year (e.g., monthly, quarterly, annually)? Who were the most frequent meal recipients and top paid speakers for CitraNatal in 2017?
Data Sources and Methodology:The author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available - covering payments to more than 975,000 U.S. healthcare professionals. Over 6,000 paid interactions across 3,400 physicians made on behalf of CitraNatal were carefully examined to support our analysis.
For more information about this report visit https://www.researchandmarkets.com/research/qgmn2n/citranatal_2017_u?w=4
View source version on businesswire.com:https://www.businesswire.com/news/home/20180912006090/en/
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Related Topics:Vitamins and Dietary Supplements
INDUSTRY KEYWORD: HEALTH FITNESS & NUTRITION
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PUB: 09/12/2018 05:31 PM/DISC: 09/12/2018 05:31 PM