CINCINNATI (AP) _ Procter & Gamble Co. is getting a taste of the cooking school business, hoping to stir up interest in gourmet food products and collect instant feedback from consumers.

The cooking school and store will feature a new line of cooking oils, sauces and spices to be sold under P&G's brand name Culinary Sol. The store, which is set to open in late January in suburban Cincinnati, would mark a test for the giant consumer products company in the retail arena.

Plans are to have a large kitchen surrounded by stadium-style seating and smaller ``learning kitchens'' for hands-on demonstrations. The intent is to encourage people to cook at home more often and buy more cooking products, said Sean Connolly, P&G's marketing director for Culinary Sol.

The school's 22 instructors, supplemented by celebrity chefs, will lead cooking classes that cost $25 for a ``lunch and learn'' session to $100 for a five-hour ``immersion'' course.

The popularity of nationally known chefs such as Emeril Lagasse and the success of the Food Network cable television channel provided impetus for the idea, Connolly said. P&G's researchers found many people would like to cook more often, but don't have basic cooking skills, he said.

If the business succeeds, it could allow P&G to expand distribution of the gourmet goods to chain stores and supermarkets where other P&G goods are sold.

P&G also sponsored national cooking schools as part of its Crisco cooking oil introduction in 1911 and after it bought the Duncan Hines baking products line in 1956.

P&G used ``Sol,'' the Spanish word for sun, in the brand name because sunflower oil is the key ingredient in many products.