DODGEVILLE, Wis. (AP) _ Lands' End Inc. is closing three outlet stores and cutting more than 10 percent of its salaried employees in an effort to revive the catalog retailer's plunging profits.

The moves announced Tuesday came nearly three months after the company pushed out its chief executive and head of sales amid the slumping profits and increased competition in the mail-order market.

Lands' End will close stores in Rockford and Vernon Hills, Ill., and Iowa City, Iowa, in March. The closings will leave Lands' End with 16 outlet stores as it concentrates on selling its clothing, accessories and other wares through catalogs and the Internet.

Lands' End also will close its Willis & Geiger division, which produces an outdoor apparel catalog, after being unable to find a buyer. The division employs 12 people.

Overall, 94 of the company's 888 salaried jobs are being cut at all levels. Hourly workers in the company's sales, distribution and service centers will not be affected, said David F. Dyer, president and chief executive.

``We cannot continue to support this large a staff, nor can we operate as cohesively as we need to, without restructuring our company,'' Dyer said.

On the news, Lands' End shares were up 8 percent, rising $2 to close at $27.06 1/4 a share on the New York Stock Exchange.

Dyer replaced CEO Michael Smith, who was pushed out in October along with vice chairman of sales William Ferry. A month later, the company reported its third-quarter profits plunged 96 percent to just $347,000, compared to $8.2 million during the same period in 1997.

Costs associated with the latest moves will reduce earnings by an undisclosed amount in the fourth quarter of fiscal 1999, which ends Jan. 29.