South Africa’s Small Businesses Failing to Harness the Marketing Potential of the Internet, Says New Survey by Snupit
Aug. 07, 2018
The Recent Internet Marketing for Business Survey Also Found that While Small Businesses Often Rely on Word of Mouth for New Customers, They Do Not Capitalize on Digital Marketing with Social Media and Other Methods
PIETERMARITZBURG, KWAZULU-NATAL / ACCESSWIRE / August 7, 2018 / According to a recent Internet Marketing for Business survey conducted by Snupit, a lot of South Africa's small businesses are not capitalizing on the power of the internet. While these businesses want to get more work, many of them are unable to use online channels to pull in more business.
To learn more about Snupit and sign up for a free Pro Account, please visit https://www.snupit.co.za/pro.aspx/.
The survey also reveals that an overwhelming majority of small businesses rely on word of mouth. While many of these businesses realize that this is not enough, they have apparently failed to innovate. Less than half of the businesses have a website, while fewer have a social media presence. Not even a quarter of them have used online advertising. Lagging behind in the digital world is costing these businesses, the survey concludes.
Founder and CEO of South Africa's leading online marketplace Snupit, Avinash Samlall observes, "It is almost paradoxical, the businesses need more work but fail to utilize the marketing potential the internet. In our experience, the right push and guidance is what these entities need to get the ball rolling. And that's what Snupit provides them."
All data from the survey points to the simple fact that it makes sense for businesses to turn to the internet to achieve their targeted growth. Apparently, a big hurdle to achieving that is the belief that word-of-mouth is the best way to grow a business. Granted, Samlall notes, this is a strong and reliable way to get more work and the Snupit team believes that the modern business must look beyond this. For instance, if a business gets a referral during a peak season, it is usually bad for both parties. On one end, the customer is unhappy because it's hard for them to get an appointment. On the other hand, the business is also disappointed, having to turn away potential customers.
The Snupit platform enables small businesses to regulate their business growth while leveraging the full power of the internet. Professionals and businesses can create their profile page on Snupit for free and start using their online presence in just a few minutes. They get quality leads on Snupit. The problem of getting wrong leads or getting the right ones at the wrong time as discussed above is eliminated through Snupit's system, Samlall says.
"In addition to getting the right leads, pros only pay for the ones they actually pursue," he says.
"We have been helping pros and businesses in South Africa get more customers for 6 years now. While proud of our work, we feel there's still a lot more to be done. We intend to work harder to bring more businesses across the country within Snupit's fold. An optimist will see the glass half full, identifying the huge potential of the internet and ways to reach new customers."
Regardless of the platform South African businesses use, Samlall says one thing is clear - they need a stronger web presence and be more proactive in harnessing the marketing potential of the internet. This will also have a great, positive impact on the South African economy, he notes.
Founded in 2012, Snupit makes it easier for millions of customers to use technology to find and hire trusted small businesses across the country. Snupit is one of the largest local services companies in South Africa offering over 600 categories ranging from handymen, to wedding caterers to maths tutors. The service was created by Snupit's founder after he couldn't find a particular service online after searching for several days. Today, Snupit has 2 million monthly users and has 350,000 local professionals and businesses listed. For more information, visit https://www.snupit.co.za/.
Contact: Avinash Samlall
Phone: 086 000 4500