Court Rules in McDonald's Case
Jul. 17, 2002
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SAN SALVADOR, El Salvador (AP) _ El Salvador's Supreme Court ordered a Salvadoran restaurant chain to stop using McDonald's brand name, court officials said Wednesday.
The dispute began in 1995, when McDonald's canceled a contract with the Salvadoran-owned Servipronto, a franchise chain that ran several McDonald's restaurants, because of concern over the restaurants' quality.
Servipronto argued that the contract, which began in 1978, could not be terminated until 2014.
The court ruled late Tuesday in favor of McDonald's and ordered Servipronto to stop using McDonald's name and logos.
President Francisco Flores said Wednesday he was satisfied with the decision.
``To generate jobs in the country, we need to guarantee that others won't usurp what companies have paid to construct,'' he said.