180byTwo and PeerLogix Extend Relationship with Direct Integration of OTT Viewership Data, Take Audience Targeting to Next Level.
Sep. 11, 2018
NEW YORK, NY, Sept. 11, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE – PeerLogix (OTCQB: LOGX), the leading OTT (Over-the-Top)/Streaming Television Audience Discovery Platform, and Global Audience Solutions provider, 180byTwo, today announced that, in response to continued growth in demand for OTT-driven data insights, the two will expand their relationship announced earlier this year. In addition to continuing other connections through LiveRamp’s Data innovators program, the two companies have now created a direct integration, allowing 180byTwo to incorporate Peerlogix’s OTT data even more thoroughly into its own deterministic B2B and B2C audience segment offerings.
In the first half of this year we have seen an increase in the adoption of OTT data usage by advertisers and agencies as they have become more aware of its power to deliver truly unique audience targeting segments. The ability to combine accurate and granular segments with highly actionable viewership preferences -- including movie/TV titles, actors, genres, and more - has created next-level targeting campaigns and audience extension strategies that have already shown to be game-changers. This new direct integration will provide 180byTwo B2B and B2C partners with seamless access to PeerLogix’s library of historic and real-time OTT/streaming viewership data, enabling their clients to identify and target unmatched combinations of behaviors, preferences and actions in real-time.
“With their deep connection into the content consumption data space our partnership with PeerLogix helps us deliver on our vision of providing a universal 360-degree audience targeting offering,” explains 180byTwo CRO, Ben Goldman. “When combined with our own wealth of deterministic business and consumer data – from both online, offline and mobile sources – including PeerLogix’s OTT data directly into our own proprietary methodology reflecting our belief in providing marketers with an unparalleled approach to accurate targeting of the right person from every conceivable angle.”
“We are thrilled to take our partnership with 180byTwo to this new level of direct integration,” adds PeerLogix CEO, Ray Colwell. “We have always understood that the real power of OTT viewership data is its ability to be combined with myriad alternate data points to create synergies that elevate audience targeting to new levels. With its wide array of data pools -- from offline records and census data, to mobile-based location and app usage insights -- 180byTwo is already pushing the envelope with regard to what is possible. In opening up their access to our vast library of highly actionable historic and real-time content consumption data, we are excited to see the new offerings they create, and we look forward to helping their clients reimagine what is possible.”
PEERLOGIX is the go-to audience discovery platform for those advertisers hoping to make sense of the evolving Smart TV/OTT ecosystem. With a library of over 4 years of streaming video data, and powered by patent pending technology platform that collects real-time OTT data and uses both licensed and publicly available databases to provide insights into consumer preferences, PEERLOGIX is able to deliver the entire spectrum of ‘cord cutters’ as targeted advertising audiences.
180byTwo is an industry leader in global audience solutions; leveraging multi-sourced offline, online, mobile, location, signal, proximity, and various other data points across industry verticals designed to help marketers and platforms more efficiently and effectively target businesses, consumers, and professionals across channels and devices wherever they are. 180byTwo works with thousands of clients and partners around the globe to provide best in class solutions and services so that they can make the most informed decisions through data to drive ROI. For more information, visit 180bytwo.com.
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Contact: PeerLogix William Gorfein PeerLogix, Inc. 646-598-4640 firstname.lastname@example.org 180byTwo Ben Goldman (813) 981-2613 email@example.com