Steelcase Expands Relationship with Danish Design Company Bolia
Sep. 13, 2018
GRAND RAPIDS, Mich. and HONG KONG, Sept. 13, 2018 (GLOBE NEWSWIRE) -- Today Steelcase and Bolia®, a contemporary Danish furniture designer and maker, announce plans to expand their relationship to the Americas and Asia Pacific. Building on their successful collaboration in Europe, Middle East and Africa, Steelcase will offer an exclusive curated collection of Bolia designs, including sofas, armchairs and tables, to customers throughout North America and Asia Pacific. The collection will be available in the fall of 2018 in North America and in early 2019 in Asia Pacific. This Bolia collection complements an extensive, growing Steelcase portfolio that gives customers easy access to more choices with delivery by the largest and most reliable dealer network in the industry.
“Since we launched our relationship with Bolia in Europe last year, we’ve heard from architects, designers and clients that are eager to have access to their furnishings in North America and Asia Pacific. We’re thrilled to bring the superior craftsmanship, creative excellence, sophistication and beauty of Bolia products to more workplaces around the world,” said Allan Smith, vice president of global marketing for Steelcase. “This expanded relationship provides our customers with convenient access to a breadth of design choices, supported by reliable, commercial distribution.”
Inspired by its Nordic heritage, Bolia creates atmospheres built on warmth and bold, luxurious materials. The Bolia design team presents its collection in its design stores in Denmark, France, Germany, Norway, Sweden, Holland, Belgium, Austria and Switzerland with online sales to all EU countries.
“We’re incredibly excited about this extended relationship with Steelcase that brings the best of our new Scandinavian designs to more offices around the world,” said Lars Lyse Hansen, CEO, Bolia. “Creativity is at the heart of our unique collections. Together with Steelcase, we’re creating inspiring places to work around the globe.”
Steelcase collaborates with a diverse network of forward-thinking partners around the world. These partners enrich its offering, contribute to continuous learning and promise greater value to Steelcase customers.
For more information on Steelcase and Bolia, visit www.steelcase.com/our-partners.
About Steelcase Inc.
For over 105 years, Steelcase Inc. has helped create great experiences for the world's leading organizations, across industries. We demonstrate this through our family of brands - including Steelcase®, Coalesse®, Designtex®, PolyVision®, AMQ™ and Turnstone®. Together, they offer a comprehensive portfolio of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including over 800 Steelcase dealer locations. Steelcase is a global, industry-leading and publicly traded company with fiscal 2018 revenue of $3.1 billion. www.steelcase.com
The design company Bolia.com has 53 stores in Denmark, Sweden, Norway, Germany, Belgium, the Netherlands, Switzerland, and Austria, web shops in 27 European countries, and more than 300 dealers worldwide. In cooperation with more than 40 international designers, Bolia develops two annual collections of more than 250 furniture and interior designs.
All designs are customized and handmade in Europe for each individual customer. Bolia has also gained international acknowledgment for design, concept and creativity, among others at the Global Retail Awards, Global E-commerce Awards, International EFFIE Awards, and as the winner of several Danish retail and e-commerce awards.
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