Independent Media Agency Adds Homecare Innovator to its Roster

NEW YORK, Sept. 06, 2018 (GLOBE NEWSWIRE) -- Independent performance media agency Mercury announced today that it has landed new business with the largest assisted living referral service A Place for Mom. This new relationship strengthens the agency’s foothold as a partner for emerging brands looking to drive profitable scale through effective and efficient use of TV and video inventory.

“We’re bringing a level of rigor and sophistication to direct response media that is not going unnoticed,” said Nicholas Nocca, CEO of Mercury. “A Place for Mom has been a wonderful addition to our growing client roster.”

Mercury is responsible for TV planning, buying and attribution for A Place for Mom, an innovator in the home-care space that was acquired by Silver Lake Capital and General Atlantic. This news comes on the heels of Mercury strengthening its leadership team. Mercury recently promoted Bernadette Abasta to Executive Vice President from SVP of Media and hired Horizon Next veteran Dan McGillick as SVP of TV Buying.

“Mercury goes above and beyond to activate a strategy based on our data,” said Charlie Severn, VP Brand Marketing at A Place for Mom. “They are experts in measuring the immediate and long-term effects of TV.”

About A Place for MomA Place for Mom is proud to be the nation's largest senior living referral information service. The company was established in July 2000 with the goal of delivering best-in-class assistance to families in search of senior care options. Entering its 12th year in the senior care industry, A Place for Mom helps over 350,000 families a year in their search for a long-term senior living solution.

With more than 450 knowledgeable and compassionate Senior Living Advisors located across the United States, A Place for Mom provides seniors and families with in-depth information and one-on-one personal assistance about senior housing in their area. This support empowers families to make informed decisions about senior housing which spans retirement communities and independent living communities, to home care and respite care, assisted living and memory care.. With a nationwide network of more than 18,500 providers of senior living services, A Place for Mom is a time-saving resource that families can trust to help them find the best senior living arrangement for their unique circumstances. The company is paid by participating communities and providers, therefore their personalized service is offered at no charge to families.

About Mercury Mercury is an independently owned performance media agency that exploits market inefficiencies to deliver profitable growth across the TV/video landscape. An innovator in direct marketing, Mercury offers DRTV planning and buying, complemented by bespoke applications of consumer data and advanced analytics. With offices in New York, Los Angeles, Boston and Philadelphia, Mercury blows through the smoke and mirrors in the ad tech space to identify the best investments for brands that are ready to break out. Through its Better Buying Approach, Mercury creates smarter solutions for emerging and challenger clients. For more information, visit:, Twitter and LinkedIn.

Media Contact:Courtney Meola DiGennaro Communications