U.S. Cotellic Promotional Audit Report 2017-2018 - ResearchAndMarkets.com
Sep. 12, 2018
DUBLIN--(BUSINESS WIRE)--Sep 12, 2018--The "Cotellic 2017 U.S. Promotional Audit Report" report has been added to ResearchAndMarkets.com's offering.
The 5 Key Questions Addressed by this Report:How many physicians were reached by Cotellic through reportable promotional activity in 2017 and how does this compare to its peer set in the Melanoma market? What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity? How does Exelixis and Genentech's depth of coverage vary within key specialties (e.g., Hematology/Oncology, Medical Oncology, Dermatology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians? How often are physicians receiving paid meals for Cotellic throughout the year (e.g., monthly, quarterly, annually)? Who were the most frequent meal recipients and top paid speakers for Cotellic in 2017? For more information about this report visit https://www.researchandmarkets.com/research/66jcrn/u_s_cotellic?w=4
View source version on businesswire.com:https://www.businesswire.com/news/home/20180912005883/en/
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PUB: 09/12/2018 01:18 PM/DISC: 09/12/2018 01:18 PM