Crystal touts tourism for NY hometown after Sandy
Jul. 11, 2013
LONG BEACH, New York (AP) — Billy Crystal is going to bat for his New York hometown following the pummeling it took from Superstorm Sandy.
The comedian and "When Harry Met Sally" actor has made a television commercial telling tourists to visit Long Beach, just east of New York City.
Long Beach was among many Northeast communities devastated by the October storm. Its 2-mile (3.2-kilometer)-long boardwalk was destroyed, and hundreds of homes were damaged.
Crystal appears in a TV ad trumpeting "Long Beach is Open for Business."
City officials say Crystal appeared in the ad for free and last month donated $1 million for rebuilding efforts.
The commercial is part of a $700,000 advertising campaign. The TV ads will run in the New York City region.
Crystal graduated from Long Beach High School in 1965.