MINNEAPOLIS (AP) _ British publishing magnate Robert Maxwell is putting up $50 million to help establish a global research center named for Mikhail Gorbachev.

The $100 million Gorbachev Maxwell Institute of Technology was announced Sunday during the Soviet president's visit to Minnesota. The institute will mix U.S., Soviet and European scientists and will be in the Twin Cities.

It will cope with issues ''that matter to humanity,'' such as environmental warming, communications, health and food, Maxwell said.

The remaining $50 million is to be raised by Gov. Rudy Perpich and a committee of Minnesotans. The project got an immediate lift from Dwayne Andreas, chairman of Archer Daniels Midland Co., who donated $1 million.

Gorbachev said the institute represents ''yet another element of common cooperation which seems to be merging and developing between our countries, between many countries of the world, and on the human level, too.''

''We join our efforts to address and come to grips with problems that are of concern to all of us,'' he said.

Maxwell, chairman and chief executive officer of London-based Maxwell Communication Corp., said the institute is a tribute to the thawing of relations between the superpowers.

''I know of no better way to show that we in Europe are grateful to President Gorbachev, as well as President Bush for ending the Cold War, because what happened at Yalta was not particularly to our liking,'' he said.

Maxwell Communications' North American headquarters are in the Twin Cities.

The governor has been pressing for a major research center in Minnesota for several years. He met with Maxwell in London in September.

Maxwell Communications holds 20 percent equity in St. Paul's Webb Publishing Co., which specializes in general printing and publishing company- owned magazines. Maxwell, who bought Macmillan Inc. in New York two years ago, is chairman and chief executive officer of Britain's Mirror Group PLC, which publishes the Daily Mirror, the United Kingdom's second-largest newspaper.