SAN FRANCISCO--(BUSINESS WIRE)--Aug 28, 2018--Roostify today announced the addition of Dr. Magid Abraham to the company’s Board of Directors. Dr. Abraham is an entrepreneur and expert on market research, consumer modeling and information systems. He was the founder and CEO of comScore, taking it from inception to IPO and beyond. He is currently a  lecturer at Stanford GSB  and serves on the board of several companies.

“Roostify is a talented group of individuals in an exciting industry, and I am pleased to join the Board of Directors to provide my expertise to the team,” said Abraham. “Roostify is positioned to bring the best solutions to banks and lenders to move the industry forward, and provide better consumer experiences when purchasing homes.”

Dr. Abraham is serial entrepreneur who has founded several successful companies and led others through high growth phases. He was the founder and CEO of comScore for 14 years following its inception, and was particularly focused on product innovation, business strategy, and industry leadership. He also served as the company’s Executive Chairman from March 2014 until July 2016. Dr. Abraham was also the founder and CEO of Paragren Technologies, Inc., which specialized in delivering large scale CRM systems. Prior to that, he was president and COO of IRI, a major international research company, which he led through a period of rapid growth and innovation.

Dr. Abraham is a recognized expert on consumer and market measurement, modeling and analytic solutions, with award-winning articles in a variety of academic and industry journals. He received the AMA’s Parlin award, and MIT’s Buck Weaver award in recognition for contributions and outstanding leadership in the theory and practice of Marketing Science, and the Advertising Research Foundation’s Lifetime Achievement Award. He was named Ernst & Young® Entrepreneur of the Year and inducted in the Entrepreneurship Hall of Fame. He was also designated a "Technology Pioneer" by the World Economic Forum for his work at comScore.

“We are so excited to have someone with significant experience in scaling digital technology companies on board to guide Roostify through our next phase in our growth,” said Rajesh Bhat, CEO and Co-Founder, Roostify. “We are pleased to tap into Dr. Abraham’s experience during this exciting time at Roostify.”

About Roostify

Founded by consumers looking for a better way to buy a home, Roostify leads the industry in delivering accelerated and transparent digital lending experiences, processing over $8 billion a month in loans. From enterprise banks to independent mortgage lenders, lenders across the United States rely on Roostify to speed up closings, reduce risk and unnecessary work, and improve their customer’s lending experience. The company’s highly secure, future-proof lending platform is trusted by some of the world’s largest lenders.

For more information, please visit roostify.com.

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: TECHNOLOGY INTERNET SOFTWARE PROFESSIONAL SERVICES BANKING FINANCE CONSTRUCTION & PROPERTY RESIDENTIAL BUILDING & REAL ESTATE

SOURCE: Roostify

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PUB: 08/28/2018 03:00 PM/DISC: 08/28/2018 03:00 PM

http://www.businesswire.com/news/home/20180828005717/en