NBA Finals Post Low TV Ratings
Jun. 13, 2002
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NEW YORK (AP) _ NBC's ratings for the Los Angeles Lakers' four-game sweep of New Jersey in the NBA Finals were the lowest since the league went to a prime-time format 20 years ago.
But the same network's ratings for the Triple Crown were up 11 percent from a year ago.
The ratings for the NBA Finals _ the finale of NBC's decade of NBA coverage _ were 10.2 with a 19 share, down 17 percent from the first four games of last year's series between the Lakers and Philadelphia.
The only lower rating was a 6.7 in 1981, before the prime-time format started. The Celtics beat the Rockets in six games for that title.
NBA network telecasts move to ABC next season.
The rating is the percentage of all homes with TVs, whether or not they are in use. Each rating point represents a little more than 1 million households. Share is the percentage of homes with TVs in use.
For the three Triple Crown races _ the Kentucky Derby, Preakness and Belmont Stakes _ NBC had a combined 6.8 rating with an 18 share, largest since 1990. Last year it had a 6.1 with a 17 share.
The Belmont, with War Emblem unsuccessfully seeking the Triple Crown, had a 7.6/21.