Levi Strauss & Co. Announces Management Changes to Accelerate Direct-to-Consumer Growth, Consolidate End-to-End Accountability and Elevate Marketing
Sep. 06, 2018
SAN FRANCISCO--(BUSINESS WIRE)--Sep 6, 2018--Levi Strauss & Co. (LS&Co.) today announced a series of leadership moves designed to streamline decision-making and consolidate accountability for core business growth drivers.
“As we adapt to the changing retail environment in pursuit of our long-term goals, the leadership changes we are announcing will accelerate our drive to deliver sustainable, profitable growth around the world,” said Chip Bergh, president and CEO of Levi Strauss & Co.
LS&Co. has taken action to:
“With these shifts, we are creating a ‘designed-for-the-future’ organization – one that is poised to take advantage of innovation and reflect how consumers shop,” Bergh said. “Levi Strauss & Co. has never been stronger, and we expect these actions to accelerate our momentum and position us to win for the long term.”
As LS&Co. moves to implement these changes, James “JC” Curleigh, president, global brands, announced his plans to leave the company to pursue new opportunities. Over the past six years, Curleigh and his team have returned the Levi’s® brand to profitable growth through a strategic focus on building brand energy, driving product innovation and establishing market solutions around the world.
“JC joined LS&Co. with a mission to re-establish Levi’s® as a leading lifestyle brand. Today, our brands are more relevant and we are more connected to popular culture than we’ve been in decades,” Bergh said. “His leadership has been critical to driving our current success, and his unique brand of leadership will no doubt continue to inspire and drive results. I want to thank him for all that he has done for the company. We will miss him.”
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 2,900 retail stores and shop-in-shops. Levi Strauss & Co.'s reported fiscal 2017 net revenues were $4.9 billion. For more information, go to http://levistrauss.com.
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CONTACT: Investor Contact:
Levi Strauss & Co.
Aida Orphan, 800-438-0349
Levi Strauss & Co.
Amber McCasland, 415-501-7777
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: ONLINE RETAIL MANUFACTURING TEXTILES RETAIL FASHION
SOURCE: Levi Strauss & Co.
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PUB: 09/06/2018 01:00 PM/DISC: 09/06/2018 01:00 PM