NetBase Named a Leader in Social Listening Platforms Report by Independent Research Firm
Aug. 22, 2018
SANTA CLARA, Calif.--(BUSINESS WIRE)--Aug 22, 2018--NetBase, a global leader in enterprise social analytics, today announced it was named a leader in The Forrester Wave™: Social Listening Platforms, Q3 2018 report. NetBase received the second highest score in the Strategy category, the top score in the integration criterion and among the highest in the data quality and reporting criteria. To view the full report, please visit NetBase.com/AR-2018-ForresterWave.
In the report, Forrester states, “NetBase delivers holistic social listening and voice-of-the-customer (VoC) analysis. This vendor combines social data with non-social customer data (e.g., surveys, focus groups, and ratings and reviews) through its collection of NetBase Instant Search, NetBase Pro, NetBase Enterprise, and voice-of-the-customer products.”
The report notes how “NetBase aims to empower users of all sophistication levels by enabling easy queries using only keywords, handles, or hashtags, with no Boolean operators required.” The company was recognized for “A myriad of dashboard visualizations and customizations facilitate viewing social data alongside other customer data…,” and noted that “Client references praise NetBase’s data quality...”
“NetBase’s continued leadership role in the Social Listening Platform market reflects our commitment to providing customers with insightful, actionable analytics that can be used to inform business decisions, drive revenue, manage risk and improve customer retention,” said Paige Leidig, CMO of NetBase. “We are honored to be recognized as a leader by Forrester and its insightful analysts for, in our opinion, the strong performance of our platform and the positive feedback from our valued customers. We will continue to develop new innovations in social listening technology for our customers and grow the list of global brands and agencies that rely on our platform for critical analytics and insight.”
The Forrester Wave™: Social Listening Platforms, Q3 2018 report utilizes a 40-criteria evaluation of social listening platforms and selected the 10 most significant vendors to participate. The report finds that “users across the enterprise want social insights. The social listening platforms market is growing as more companies adopt social intelligence to quickly address consumer insights challenges. B2C marketing pros and peers across the enterprise increasingly turn to social listening providers for competitive intelligence, trend tracking, and brand protection.”
About NetBase NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com or @NetBase.
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Joe Palladino or Maddie Brosler, 781-684-0770
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