Penn National snares 4th casino license, eyes Reading area
By MARC LEVY
Apr. 04, 2018
HARRISBURG, Pa. (AP) — Penn National Gaming was the sole and winning bidder on Wednesday for a fifth new mini-casino license authorized by cash-poor Pennsylvania, potentially plunking down a new gambling spot close to the Pennsylvania Turnpike and the city of Reading.
With no competition for the license, Pennsylvania-based Penn National won by submitting a bid just $3 over the $7.5 million minimum.
The company has not picked a specific location yet, Penn National spokesman Eric Schippers said.
But the general location Penn National identified in its bid seems to ensure that it will be built in southern Berks County, either along a section of the Pennsylvania Turnpike, in the city of Reading or its suburbs, where Penn National is headquartered.
Penn National hopes to protect its flagship Hollywood Casino, about 25 miles (40 kilometers) to the west in Harrisburg's suburbs, plus draw patrons from Philadelphia's heavily populated suburbs and the Reading and Lancaster areas, Schippers said.
Each mini-casino can have 750 slot machines and license holders can pay another $2.5 million to operate 30 table games. Pennsylvania has 10 casinos operating under the most-expansive licenses, which allow up to 5,000 slot machines and 250 table games.
A Reading-area mini-casino would fit into a gap between central Pennsylvania, where Penn National's Hollywood Casino draws from a broad area as the only operating casino, and heavily populated southeastern Pennsylvania, where five casinos already compete for business and another casino in Philadelphia is under construction.
Still, central Pennsylvania could soon become more populated by mini-casinos. Two of the four mini-casino licenses already auctioned envision a central Pennsylvania location, including one by Parx Casino's owners a short drive from Gettysburg along Interstate 81 in Cumberland County and another by Penn National near the city of York and Interstate 83.
For Penn National, Wednesday's auction potentially gives the company a state-leading fourth casino. Landing another casino license for a rock-bottom bid is something of a coup for the company after it won the first auction in January with a high bid of just over $50 million.
Penn National's gross revenue is in the top five among U.S.-based casino operators and, fresh off its acquisition of rival Pinnacle Entertainment, it has 41 operating properties in North America.
A state law passed last year authorizes the Pennsylvania Gaming Control Board to auction the rights to 10 new mini-casinos in an effort to scrounge money for a deficit-strapped state bank account.
The four license auctions raised $120 million, including Penn National's opening $50 million bid.
The bidding pool widened in Wednesday's auction because owners of Pennsylvania's most expansive casino licenses did not bid on the license in last month's auction. As a result, the gaming board opened bidding to owners of all casino licenses in Pennsylvania, including two smaller casinos and winners of the first four auction rounds.
With 18 licenses and 12 casinos operating, Pennsylvania is the nation's No. 2 state for commercial casino gross revenue, second to Nevada. At $1.4 billion in the most recent fiscal year, it already rakes in more tax revenue from casino gambling than any other state.