SALEM, Ore. (AP) — Visitors and Oregon locals lined up inside Portland International Airport to have their photos taken with an odd celebrity — a piece of nearly 30-year-old carpet.

Ever since Oregonian's learned the iconic teal carpeting at the airport known as PDX was being torn up, the floor covering has become an online superstar.

More than 40,000 "foot selfies" — photos people took of their feet on the carpet — were plastered on Instagram.

Demand for actual bits of the carpet have been so high airport officials are giving four local vendors 1,000 square yards each to incorporate into items.

Airport authorities say the carpet is too old for continued use. They said the process to replace the carpet was well under way before they realized how popular it was.