Manchester United and EA SPORTS Join Forces
Aug. 10, 2016
MANCHESTER, England--(BUSINESS WIRE)--Aug 10, 2016--EA SPORTS™ (NASDAQ: EA) has today been confirmed as Manchester United’s (NYSE:MANU) Official Football Video Games Partner.
The three-year global partnership is being celebrated with the release of new, in-game imagery across Manchester United social media channels, helping to promote the forthcoming EA SPORTS FIFA 17 football game.
Manchester United also takes centre stage in EA SPORTS’ promotion of FIFA 17 The Journey, a narrative-driven mode available only on the latest generation of consoles, where players live their Premier League story through Alex Hunter, a young apprentice who gets his shot at the big time. The trailer, which can be seen at easports.com/fifa/manchester-united-official-partner, shows Alex starting his journey at Old Trafford.
Throughout the partnership, EA SPORTS will gain access to United players for a unique FIFA tournament during the season, and gaming pods will be set up in the stadium as well as the Aon Training Complex.
The main focus of United’s work with EA SPORTS will be online, as this partnership will allow fans to gain unique access to Manchester United through FIFA 17. Fans will be able to access exciting content, including interactive experiences, social campaigns, wallpapers and FIFA 17 covers they can download from manutd.com, providing new and innovative ways for supporters to get closer to the Club.
Manchester United Group Managing Director Richard Arnold comments:
“The ability to bring sports fans together is in EA SPORTS’ DNA. By having these innovators on board with our family of global partners, we’re pledging to our 659 million followers that they can look forward to great content and concepts over the coming seasons. That much is evident in the exciting content released today and the trailer for FIFA 17 The Journey, drawing on our unrivalled record of giving youth a chance.
“This announcement will no doubt excite many of our younger fans, and indeed some of our players, who will have grown up with the franchise and other EA SPORTS phenomena.“
EA SPORTS Vice President of Marketing Jamie McKinlay added:
“We are very excited to be joining Manchester United as a global partner. It’s a great opportunity for us to create even more authentic experiences for our players and bring fans of one of the most storied clubs in the world closer to the team and its star-studded line-up.”
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 138-year heritage we have won 64 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
View source version on businesswire.com:http://www.businesswire.com/news/home/20160810005902/en/
CONTACT: Manchester United Ltd
Asmar Chaudhry, +44 (0) 161 868 8427
KEYWORD: UNITED KINGDOM UNITED STATES EUROPE NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: FOOTBALL ENTERTAINMENT SOCCER ELECTRONIC GAMES SOCIAL MEDIA COMMUNICATIONS SPORTS
SOURCE: Manchester United
Copyright Business Wire 2016.
PUB: 08/10/2016 01:00 PM/DISC: 08/10/2016 01:00 PM