Anheuser-Busch Debuts Another Ice Beer
Oct. 02, 1995
ST. LOUIS (AP) _ Anheuser-Busch introduced its newest ice beer on Monday in Washington State.
Busch Ice joined Bud Ice, Bud Ice Light and Natural Ice in the company's ice-beer lineup. Natural Ice is available only in select markets.
Ice beer is made by freezing beer, then removing the ice crystals. It is billed as having a smoother taste than other beers.
Anheuser-Busch, the world's largest brewery, said consumer demand for ice beers has been strong.
Busch Ice will be produced at the Fort Collins, Colo., brewery, and will be sold in the sub-premium price category. Bud Ice and Bud Ice Light are marketed in the premium-price category.
Last week, Anheuser-Busch introduced three new beers in the speciality beer category in Denver and Seattle.