NEW YORK (AP) _ The highbrow crowd over at The New Yorker isn't going to like this, but the newest and richest prize in American literature is named for Don Imus.

Don Imus, the gleefully spiteful radio host. THAT Don Imus.

Imus will help choose the winners of the Imus American Book Awards. The Barnes & Noble bookstore chain is providing the financial backing.

There will be three awards of $50,000 each, and one for $100,000. By contrast, the National Book Awards' top prize is $10,000.

Imus frequently features authors on his morning program, which boasts an estimated 10 million listeners nationwide on more than 90 stations.

The idea for the awards came about after Imus complained that a biography he liked didn't win a National Book Award.

Barnes & Noble customers will vote to decide some of the winners.