FOX News to Launch New Voter Analysis Polling System
May. 15, 2018
NEW YORK--(BUSINESS WIRE)--May 15, 2018--FOX News will launch a new polling system to provide results for the November 2018 U.S. midterm elections entitled, the FOX News Voter Analysis, announced Jay Wallace, president of news for FOX News Channel (FNC). The network and The Associated Press will collaborate as survey partners to provide a more comprehensive look at voting trends.
In making the announcement, Wallace stated, "Our 2017 tests with the AP and NORC, show we've created a state-of-the-art tool for understanding the actions and attitudes of all Americans on Election Day. By combining poll data with timely information on registered voters and actual vote results -- the Fox News Voter Analysis will provide the best possible report on American elections. Most important, we will provide in-depth coverage of every statewide election in 2018 and 2020, which will be particularly valuable as we expand our digital coverage.”
As part of the Fox News Voter Analysis, researchers will poll voters using multiple platforms, including cell phones, landlines, and the internet. The surveys, which are designed to capture voter sentiment surrounding the key issues, will provide a more comprehensive look at voting behavior, opinions and preferences as America votes.
FOX News and AP worked with NORC at the University of Chicago to demonstrate the potential of this approach in the Alabama special election for U.S. Senate, and in the 2017 gubernatorial elections in New Jersey and Virginia. As a survey partner with AP, FOX News will collaborate in designing the questionnaires and refining the methodology.
About FOX News
FOX News operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Radio, FOX News Headlines 24/7, FOXNews.com and the soon to launch OTT platform, Fox Nation. FOX News also produces FOX News Sunday on FOX Broadcasting Company and FOX News Edge. A top five cable network, FNC has been the most watched news channel in the country for more than 16 years and according to a Gallup/Knight Foundation Survey, is the most objective information source in the country. FNC is available in more than 90 million homes and dominates the cable news landscape while routinely notching the top ten programs in the genre.
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CONTACT: FOX News Media Contact:
Jaclyn Giuliano; 212-301-3436
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
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SOURCE: FOX News
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PUB: 05/15/2018 11:50 AM/DISC: 05/15/2018 11:50 AM