DUBLIN--(BUSINESS WIRE)--Sep 6, 2018--The "Global Household Cleaners Market - Segmented by Product Type, Application, Distribution Channel, and Geography - Growth, Trends and Forecasts (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.

The global household cleaners market is expected to register a CAGR of 5.7% during the forecast period 2018 to 2023.

Globally, the household cleaners market is growing due to increasing product innovation from the key players.Growing concern regarding bacteria, germs and allergens in the home have led to the increasing demand of products with disinfectant and antimicrobial properties.Consumer preference in fragrances is playing key role in the growth of the market. For instance, recent international survey conducted by IFRA UK and the European Cleaning Journal (ECJ), fragrance is considered to be one of the most important factors for cleaning products.Increasing demand for convenience cleaning products has contributed to the growth of new household cleaning products such as Procter & Gamble's Swiffer and Reckitt Benckiser's Lysol Ready Brush.Key HighlightsProduct Innovation Will Drive the Growth of the Household Cleaners MarketOnline Distribution Channels to Witness Fastest Growth During the Forecast PeriodIncreasing Demand of Kitchen Cleaners Expected to Witness Demand in Asia-Pacific Region

Major Developments in the Market

Procter & Gamble Co. had five new products recognized as winners in the annual Product of the Year USA competition for innovative consumer packaged goods, which was more than any other manufacturer. Cascade Platinum is one of the P&G product which won the award.The State Department of Environmental Conservation announced the launch of the state's new disclosure program for chemicals in household cleaning products. According to DEC, New York is the first state in the nation to require manufacturers to disclose chemical ingredients in cleaning products.

Key Topics Covered

1. Introduction

2. Household Cleaners Market Insights

3. Household Cleaners Market Dynamics

4. Household Cleaners Market Segmentation

5. Household Cleaners Market by Geography

6. Household Cleaners Market Competitive Landscape

7. Company Profiles

Colgate-Palmolive CompanyThe Procter & Gamble CompanyHenkel AG & Co. KGaAUnileverReckitt Benckiser Group PLCBombril Holding S.A.Church & Dwight Co. Inc.Godrej Consumer Products LimitedKao CorporationGoodmaid Chemicals Corporation Sdn. Bhd.S.C. Johnson & Son Inc.McBride PLC

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Related Topics:Household Cleaners

KEYWORD:

INDUSTRY KEYWORD: HOME GOODS RETAIL

SOURCE: Research and Markets

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PUB: 09/06/2018 08:21 AM/DISC: 09/06/2018 08:21 AM

http://www.businesswire.com/news/home/20180906005465/en