Marcus Theatres® Brings New Amenities to 23 More Theatres, in Time for Summer Blockbuster Season
May. 16, 2018
MILWAUKEE--(BUSINESS WIRE)--May 16, 2018--Marcus Theatres ®, a division of The Marcus Corporation (NYSE:MCS), today announced that 23 theatres in eight states are welcoming the highly anticipated summer blockbuster season with new amenities. Extensive renovations over the past year added signature DreamLounger℠ recliner seating, premium large format (PLF) screens and exciting food and beverage concepts. From the Lincoln Grand Cinema in Nebraska to the Pickerington Cinema in Ohio, these investments demonstrate the company’s commitment to creating the ultimate moviegoing experience.
“The opening of ‘Avengers: Infinity War’ kicked off the summer with a bang. Marcus Theatres is well positioned to carry the momentum forward thanks to a strong pipeline of films and our newly renovated theatres,” said Rolando Rodriguez, chairman, president and chief executive officer of Marcus Theatres. “Customer response to these amenities has been outstanding, leading many moviegoers to purchase their tickets well in advance for films like ‘Deadpool 2’ and ‘Solo: A Star Wars Story.’ They are eager to reserve their seats in our theatres that offer premier screens, seating, and terrific food and beverage!”
Renovations to bring the amenities described below to these 23 properties were either completed in the past year or will be finished in the coming months — in time for moviegoers to enjoy other upcoming films including “Ocean’s 8,” “Incredibles 2,” “Jurassic World: Fallen Kingdom,” “Uncle Drew,” “Ant-Man and the Wasp,” “Hotel Transylvania 3: Summer Vacation,” “Mission: Impossible – Fallout” and more. The table below includes a list of locations where enhancements have been made in the past year. Following is a recap of the overall impact across the theatre circuit:
As part of these renovations, 21 additional properties will feature DreamLounger recliners in all non-IMAX ® auditoriums. The luxurious seating allows guests to go from seated upright to full recline with the touch of a button, plus enjoy double the legroom between rows. DreamLoungers also offer reserved seating for a convenient, stress-free experience — with free online ticketing for members of the Magical Movie Rewards℠ loyalty program.
Additionally, 15 more locations will feature one or more new PLF auditoriums, giving audiences the best viewing experience for this summer’s biggest films. The Ultra Screen DLX ® experience features a massive screen, DreamLounger recliners and Dolby ® Atmos ® multidimensional sound with speakers along the front, back, sides and ceiling. Meanwhile, Super Screen DLX ® auditoriums showcase an oversized screen, DreamLounger seating and immersive Dolby Atmos sound. All these PLFs include the option for heated recliners.
Beyond in-auditorium enhancements, updates include the addition of unique food and beverage concepts at 10 more locations, offering guests a complete dining and entertainment destination. These concepts include:Take Five Lounge℠ offers guests a casual dining, appetizer and beverage option to catch-up over food and drinks before and after a movie. They can also bring beverages into auditoriums to be enjoyed during the featured film. Reel Sizzle ® serves up menu items inspired by classic Hollywood and the iconic diners of the 1950s. Delicious Americana fare such as burgers, chicken tenders, crinkle cut fries with ‘sizzle seasoning’ and signature shakes are all prepared on a griddle behind the counter. All offerings can be enjoyed in the lobby or taken into the auditorium. Zaffiro’s℠ Express features award-winning Thincredible ® handmade pizza, sandwiches, appetizers, desserts and other menu items that can be ordered at the counter for quick pick-up. All items can be eaten in the lobby or taken into the auditorium. Big Screen Bistros℠ offer full-service, in-theatre dining with a complete menu of entrees, appetizers, salads, sandwiches, desserts and drinks.
Following is a list of all the new amenities that have been either completed in the past year or will be finished in the coming months.
About Marcus Theatres
Marcus Theatres ®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 890 screens at 68 locations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus ® Hotels & Resorts, owns and/or manages 20 hotels, resorts and other properties in nine states, with another property opening in June 2018. For more information, please visit the company’s website at www.marcuscorp.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180516005178/en/
Douglas A Neis, The Marcus Corporation
Julie Caan, Marcus Theatres
KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS IOWA MISSOURI NEBRASKA OHIO WISCONSIN
INDUSTRY KEYWORD: ENTERTAINMENT TRAVEL LODGING FILM & MOTION PICTURES RESTAURANT/BAR GENERAL ENTERTAINMENT INTERIOR DESIGN RETAIL CONSTRUCTION & PROPERTY
SOURCE: Marcus Theatres Corporation
Copyright Business Wire 2018.
PUB: 05/16/2018 09:00 AM/DISC: 05/16/2018 09:01 AM