SAN ANTONIO, Texas (AP) _ Officials of Datapoint Corp. said layoffs of 310 employees nationwide this week are part of a move by the company's new leadership to reduce operating costs and return to profitability.

Company officials said that 90 of the employees terminated were from the San Antonio staff, primarily in the company's marketing division.

Layoffs resulted from consolidations of marketing functions and, in some cases, geographic locations, spokesman Tom Moldenhauer said.

The restructuring announced Wednesday means ''it will take fewer people to operate the marketing network,'' he said.

Since investor Asher B. Edelman took control of the company in late March, 310 employees of Datapoint's San Antonio operation have lost their jobs, officials said.

Edelman had vowed to make the San Antonio-based computer manufacturer profitable again within three months without substantial layoffs in San Antonio.

Officials said 220 employees in San Antonio and 20 in Austin were terminated last week, primarily in manufacturing and research and development.

Datapoint has laid off 1,030 employees nationwide, 550 of them in San Antonio, since the beginning of the year.

Company officials said they are giving terminated workers severance pay based on their time with the company and full medical and dental insurance coverage for 90 days.

The announcement said the company will also give resume preparation assistance and job placement assistance ''for as many as possible'' to those laid off this week.