Va. Airs Youth Anti-Smoking Ads
Apr. 03, 2002
RICHMOND, Va. (AP) _ The nation's sixth-largest tobacco producing state and home to a major Philip Morris plant is using some of its national tobacco settlement money for anti-smoking radio and TV ads aimed at 10- to 14-year-olds
The seven TV commercials and eight radio spots, which began airing Tuesday, feature cartoon characters Lumpy, Addicted Robot and Ciggie Boy promoting the slogan, ``Smoking sounds stupid and I choose not to be.''
The Virginia Tobacco Settlement Foundation plans a second phase of the campaign this summer with concerts, billboards and movie theater ads.
The foundation plans to spend $9 million a year for the next three years for the campaign, spokesman Peter Sengenberg said.
A report released Tuesday by the National Cancer Institute said campaigns similar to Virginia's have led to significant declines in youth smoking in several states.
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