CAKE by Accelerize Achieves Record Growth in the Asia-Pacific Region
Jun. 14, 2018
Enterprise SaaS Company’s Client Base and Revenue Increases by Triple Digit Percentages Over Two-Year Period and Plans to Continue Expansion in the Area
NEWPORT BEACH, CA., June 14, 2018 (GLOBE NEWSWIRE) -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced significant momentum in the Asia-Pacific (APAC) region, with revenue and customer growth increasing by triple digit percentages over a two-year period. Since establishing itself in key APAC markets in 2015, including; India, China, Singapore, Indonesia, Australia and more, CAKE’s revenues in the region have increased by 322 percent, with a 283 percent increase in the number of APAC clients. The company’s record pace of new customer acquisition reflects the growing need for a comprehensive cloud-based solution to track and analyze digital marketing results for increased return on advertising spend (ROAS).
CAKE’s powerful, SaaS-based Marketing Intelligence platform helps users capture an integrated view of multi-channel marketing campaigns. A number of businesses operating in APAC markets – including agencies, brands and publishers – use insights gained through CAKE to make better campaign data-driven decisions that lead to a greater ROAS.
“International markets represented about 40 percent of our sales overall in 2017, and APAC continues to play an important role in CAKE’s ongoing growth strategy,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “As these expanding markets rapidly develop their digital offerings, we see more businesses demanding technologies that can help them better understand how their campaigns are performing. CAKE is increasingly the Marketing Intelligence platform of choice for global enterprises looking for a centralized solution for analyzing campaigns as they increase digital marketing investments across multiple channels, media platforms and geographic locations.”
According to eMarketer, APAC digital ad spending “will post its second consecutive year of double-digit growth in 2018, rising 10.7% to $210.43 billion.” China represents the largest portion of the market, followed by Japan and India. Mobile continues to be a big driver of digital investment in the region, and eMarketer forecasts that mobile will represent one third of total ad spend in 2018. Furthermore, according to a report conducted by the Marketing Agency Cognito, which surveyed marketing professionals across Asia Pacific, Europe, Middle East, Africa and the US, more than 52% expect additional budget to be allocated towards marketing and communications technology.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes its customer growth, revenue growth, expansion plans, growing demand in APAC, the growth of digital ad spending and the expected additional budget allocated to marketing/communications technology in APAC and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
Media Contact: Brittany Christopher PR@getCAKE.com (949) 548-2253 x 257 Investor Contact: Ascendant Partners, LLC Richard Galterio Rich@ascendantpartnersllc.com (732) 410-9810