NORTON, Mass. (AP) — A man has died in a bull riding accident.

The incident occurred Wednesday evening at the New England Rodeo on North Washington Street in Norton, Massachusetts.

Police said the man — identified as 35-year-old Evaldo DeSilva — was riding a training bull and was wearing protective gear. Witnesses told police DeSilva fell from the bull onto the ground and was stepped on by the bull.

DeSilva was transported to Rhode Island Hospital by the Norton Fire Department where he later died.

Police said the incident remains under investigation but that it appears to be a tragic accident and that no foul play was involved.